Yes Madam - Vice President/Assistant Vice President - Growth - SPA & Laser

YES MADAM is hiring - VP/AVP Growth | SPA & Laser

Location: Noida

Experience: 8 - 15+ Years

Work Mode: 6 Days WFO

Reporting To: Founder / Co-Founder

The Opportunity:

YES MADAM is looking for a highly driven VP - Growth to take complete ownership of the SPA & Laser categories and build them into major growth engines for the business.

This is a category P&L + growth leadership role. The person will be responsible for driving revenue, customer acquisition, repeat rate, utilisation, category profitability and overall business scale.

We need someone who understands Beauty, Wellness, Salon, Spa, Laser, D2C or Consumer Internet businesses and has successfully scaled a category/business at speed.

Key Responsibilities:

1. Category Growth & P&L:

• Own the complete growth charter for SPA & Laser.
• Drive category revenue, profitability and contribution margin.
• Build aggressive growth plans for both categories across cities.
• Identify opportunities to increase category penetration, booking frequency and customer lifetime value.
• Own category-level business targets and growth metrics.

2. Customer Acquisition:

• Build scalable acquisition strategies for SPA & Laser customers.
• Own CAC, ROAS, conversion and channel-level ROI.
• Develop category-specific acquisition campaigns across Meta, Google, influencers, affiliates and other channels.
• Identify the right customer segments and high-value cohorts.

3. Repeat & Retention:

• Build strong strategies to increase repeat bookings and customer frequency.
• Develop membership, packages, subscriptions, bundles and loyalty-led growth models.
• Improve customer LTV through cross-sell and upsell between Salon, SPA and Laser.
• Build lifecycle journeys for first-time, repeat and high-value customers.

4. Laser Category Expansion:

• Develop the growth strategy for the Laser business across target cities.
• Build customer acquisition and conversion funnels for laser services/packages.
• Drive package sales, repeat sessions and customer retention.
• Identify opportunities for new laser services, pricing models and category expansion.
• Work closely with Operations and Clinical/Service teams to ensure scalable delivery.

5. SPA Category Growth:

• Scale SPA as a high-frequency, high-retention category.
• Build category-specific offers, packages and memberships.
• Increase booking frequency and therapist/service utilisation.
• Identify new customer segments and city-level growth opportunities.
• Drive cross-selling between SPA and other YES MADAM services.

6. Growth Marketing & Brand:

• Partner with Brand, Creative and Performance teams to build high-converting category communication.
• Develop strong hooks, offers and creative strategies specifically for SPA and Laser.
• Own the complete funnel from awareness - lead/customer acquisition - booking - repeat.

7. Product & Conversion:

• Work closely with Product and Tech teams to optimise the customer journey.
• Improve app conversion, booking experience and package discovery.
• Drive A/B testing, CRO and funnel optimisation.
• Use customer data to identify drop-offs and improve conversion.

8. Data & Unit Economics:

• Own and continuously improve: Revenue, CAC, LTV, ROAS, AOV, Conversion Rate, Repeat Rate, Booking Frequency, Package Conversion, Customer Retention, Contribution Margin, Service/centre utilisation.

9. City-Level Growth:

• Identify high-potential cities and micro-markets for SPA & Laser.
• Create city-wise growth plans based on demand, competition, supply and economics.
• Work closely with Operations to ensure growth is matched with service capacity.

10. Leadership:

• Build and lead a high-performance growth team.
• Work directly with Founders, Operations, Brand, Product, Finance and Technology.
• Bring strong ownership, speed and commercial thinking to the organisation.

Ideal Candidate:

• 12 - 18+ years of experience, with strong leadership exposure.
• Proven experience scaling Beauty / Wellness / Salon / SPA / Laser / D2C / Consumer Internet / E-commerce businesses.
• Must have handled category/business growth, preferably with P&L ownership.
• Strong understanding of customer acquisition + retention + unit economics.
• Proven ability to scale a business/category across multiple cities.
• Strong understanding of performance marketing, CRM, digital acquisition and consumer behaviour.
• Experience in building packages, memberships, subscriptions, upsell and repeat-led growth is highly preferred.
• Strong analytical and commercial mindset.
• Comfortable working directly with Founders and operating in a high-speed startup environment.

The Person We Want:

We are looking for a Business Builder, not just a marketer.

Someone who can take SPA + Laser from: "A service category" - "A large, profitable growth business."

The ideal candidate should have the mindset to ask: How do we 3X SPA? How do we 5X Laser? How do we acquire customers profitably? How do we make them repeat? How do we increase LTV? How do we scale city-by-city?

If you have successfully built and scaled a Beauty, Wellness, SPA, Laser or D2C category, we want to hear from you.