Growth Manager- Retention

Growth Manager Retention

Location:Hyderabad

Team:Growth

Employment Type:Full-time

About the Role

Zenworkis a B2B SaaS company in the regulatory tech space. We are looking for a Growth Manager who will own engagement and retention across the customer lifecycle, with a strong focus on email and in-app experiences.

This role is about driving product adoption, reducingchurn, and increasing lifetime value through structured lifecycle programs. You will combine strategy, experimentation, and hands-on execution using platforms likeMoEngageor similar tools.

You will work closely with Product, Customer Success, Sales, and Data to turn insights into programs that move retention metrics.

WhatYoullOwn

Lifecycle Strategy

• Define lifecycle journeys across onboarding, activation, adoption, renewal, expansion, and win-back.
• Segment customers by plan, behavior, industry, and account maturity to deliver relevant messaging.
• Build a clearexperimentationroadmap across email and in-app touchpoints.

Email & In-App Engagement

• Design and launch onboarding journeys that accelerate time to value.
• Build triggered, behavior-based campaigns usingMoEngageor similar platforms.

• Create in-app nudges, tooltips, checklists, and contextual prompts to drive feature adoption.
• Improve engagement through personalization, dynamic content, and progressive messaging.
• Continuously test subject lines, content, timing, and journeys to increase open rates, CTR, activation, and retention.

Experimentation & Optimization

• Run structured A/B and multivariate tests across lifecycle stages.
• Measure incremental impact using control groups and uplift analysis.
• Document insights and scale winning campaigns across segments.

Analytics & Insights

• Own retention, churn, and engagement dashboards.
• Conduct cohort and funnel analysis toidentifydrop-offs and growth opportunities.
• Identifyleading indicators of churn and work with CS on proactive interventions.
• Partner with Data on customer health scoring and predictive churn signals.

Cross-Functional Collaboration

• Align with Product to influence adoption-led UX improvements.
• Work with Customer Success on renewal and at-risk engagement programs.
• Support Sales with expansion and upsell enablement campaigns.
• Partner with Revenue Ops to ensureaccuratelifecycle tracking and attribution.

WhatYoullBring

• 5-8 years of experience in lifecycle marketing, growth, or retention within B2B SaaS.

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• Strong hands-on experience withMoEngageor similar platforms such as Braze,WebEngage, HubSpot, or Customer.io.
• Proventrack recordof building andoptimizingemail and in-app engagement programs.
• Strong analytical skills, including cohort analysis and experimentation frameworks.
• Comfort working with data tools and dashboards to drive decisions.
• Ability to translate data into clear actions and measurable impact.
• Clear communication and stakeholder management skills.

How Success Will Be Measured

• Gross and Net Revenue Retention
• Logo churn and contraction rate
• Activation rate and time to first value
• Feature adoption and engagement metrics
• Reactivation rate for dormant accounts
• Expansion revenue influenced by lifecycle campaigns
• Measurable campaign uplift versus control

Tools atZenwork

• Lifecycle & Engagement:MoEngage,ConvertKit
• Email Creation & Deliverability:Stripo, Zero Bounce
• CRM & Automation:Hubspot

WhyZenwork

Zenworkhelps businesses simplify compliance and tax workflows through powerful SaaS products.

• You will have clear ownership, fast execution cycles, and direct impact on core revenue metrics. We offer competitive compensation,strong growthopportunities, and a collaborative culture focused on outcomes.