Marketing Manager/Senior Marketing Manager

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
5-9 years
Hyderabad, Telangana
Digital Marketing/Marketing
Work from Office
Full Time

Posted: 1 year ago
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Job Description

    As a Marketing Manager / Senior Marketing Manager at Zenwork Inc., you will play a crucial role in leading and expanding the inbound marketing initiatives for Compliancely, a real-time business and identity verification platform. Your primary focus will be on enhancing brand awareness, generating qualified leads, and driving revenue growth in the U.S. B2B market, specifically within the vendor verification and onboarding sector.

    Your responsibilities will include developing and executing comprehensive inbound marketing strategies that leverage content marketing, SEO, email campaigns, and social media to attract and convert high-quality leads. You will collaborate with content creators to produce engaging content such as blogs, whitepapers, case studies, and webinars tailored to the needs of our target audience. Implementing SEO best practices to enhance organic search rankings, planning and managing multi-channel marketing campaigns, conducting market research, and developing lead nurturing programs will also be key aspects of your role.

    To excel in this position, you should have 5-8 years of marketing experience in B2B SaaS companies with a focus on the U.S. market. Knowledge of vendor verification, compliance, and onboarding processes is highly desired. You must demonstrate a proven track record in developing and executing successful inbound marketing campaigns, possess a strong understanding of SEO, content marketing, and lead generation strategies, and be proficient in marketing automation tools and CRM systems. Excellent analytical, communication, and project management skills are essential, along with a bachelor's degree in Marketing, Business, or a related field (a master's degree is a plus).

    At Zenwork Inc., you will have the opportunity to make a significant impact on the marketing strategy of a key product in a rapidly growing compliance technology company. You will work in a collaborative environment alongside a team of dedicated professionals, with access to learning resources and opportunities for career advancement. We offer a competitive compensation package that includes an attractive salary with performance-based incentives. Join us in our mission to provide automated, accurate, and secure solutions for filing tax forms in the United States.,

Skills

Marketing CampaignsMediaMarketingSeoMarketing ManagerMarket ResearchProject ManagementAnalytical SkillsSEO OptimizationInbound Marketing StrategyIndustry KnowledgeContent DevelopmentLead NurturingCampaign ManagementCommunication SkillsCollaboration

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