Finance Business Partner - Ads Monetization

Business Verticals: Endemic & Non-Endemic Ads Channels

Location / Department: Corporate Finance / Business Partnering Unit

Role Overview:

We are seeking a high-impact, commercially sharp Finance Business Partner (FBP) – Ads Monetization to serve as the strategic co-pilot to our Ads Revenue, Product, and Engineering leadership teams. Our advertising platform encompasses both Endemic verticals (on-platform sellers and native brands) and Non-Endemic verticals (external brands, enterprise advertisers, and media agencies).

The successful candidate will take complete financial ownership of this division. You will build institutionalized workflows, safeguard profitability through rigorous governance, minimize financial exposure, and directly collaborate with product teams to build scalable billing mechanisms and unlock strategic whitespace opportunities.

Key Responsibility Areas (KRAs)

1. Commercial Agreements & Structuring

• Deal Evaluation & Approval: Partner closely with Sales and Business Development heads to critically evaluate, model, and approve large-scale commercial contracts for top-tier endemic brands and multi-brand non-endemic agencies.

•Pricing Discipline: Develop, simulate, and enforce optimal pricing frameworks, dynamic discount structures, and programmatic volume-based rebate policies that maximize gross margin dollars.

•Risk Management: Audit and refine contractual SLAs, liabilities, and multi-year commitments to eliminate hidden corporate liabilities and align strictly with organizational risk policies.

2. Governance & Process Control

• End-to-End Ad-to-Cash Controls: Establish, review, and continuously optimize financial control architectures from initial campaign configuration and ad-serving data validation to invoicing and hard collections.

• Credit Risk Management: Define and monitor strict agency-wise credit limits, onboarding processes, and automated blocking parameters to drive down Days Sales Outstanding (DSO) and eliminate bad debt exposure.

• Statutory & Accounting Compliance: Collaborate with corporate controllership to ensure accurate revenue recognition principles are met across multiple booking modalities (CPC, CPM, CPA, and tenancy models).

3. Product Enhancement & Billing Infrastructure

• Product Financial Co-Pilot: Collaborate as a core stakeholder with Ad Product and Engineering teams to transition business logic into self-healing, automated ledger capabilities within the proprietary ad-server.

• Automated Settlement Infrastructure: Lead the design and deployment of real-time prepaid wallet tracking modules, automated agency incentive payouts, and scalable multi-currency billing software.

• Sub-Ledger Integration: Maintain strict sync mechanics between front-end ad delivery infrastructure and back-end corporate ERP tools to minimize manual financial reconciliations.

4. Revenue Leakage & Opportunity Identification

• Discrepancy Auditing: Conceptualize and run continuous reconciliation schedules to identify and rectify discrepancies between raw impressions served (ad-server analytics) and downstream billable milestones.

• Yield & Inventory Analytics: Analyze fill rates, inventory utilization trends, and effective CPM (eCPM) performance metrics to identify under-monetized cohorts or pricing leaks.

• Growth Strategy Insights: Conduct proactive margin and industry benchmarking analyses to highlight untapped market opportunities across non-endemic agency portfolios.

5. Stakeholder Management & Corporate Governance

• Cross-Functional Bridge: Drive strategic synchronization across traditionally disparate units, aligning Sales objectives, Legal mandates, and Technical product development constraints.

• Executive Review Facilitation: Lead Month-end and Quarter-end Business Reviews (MBRs/QBRs), synthesizing voluminous datasets into clear executive summaries and operational directives for senior leadership.

• FP&A Leadership: Own the continuous bottom-up budgeting, rolling performance forecasts, and granular variance models for this annual run-rate business line.

Required Profile & Capabilities

• Professional Background: 5 to 8 years of post-qualification experience across corporate finance business partnering or commercial finance roles. Direct operational exposure to Digital Advertising, AdTech ecosystems, high-volume E-commerce platforms, or Tier-1 Media Networks is highly preferred.

• Academic Qualifications: Chartered Accountant (CA) or MBA in Finance from a premier business school.

• Analytical Skillset: Mastery in designing advanced financial models. Strong practical grasp of data management platforms (SQL, Excel macros, and visualization platforms like PowerBI/Tableau) to manipulate raw transactional logs.

• Commercial Acumen: Thorough conceptual command of digital media metrics (CTR, CPC, CPM, Attribution Models, Programmatic buying chains) and an understanding of the differing economic properties of Endemic vs. Non-Endemic revenue models.

• Executive Communication: Highly articulate with proven experience managing diverse senior stakeholders, possessing the ability to confidently present data-backed pushback to commercial leaders