Manager - Performance Marketing

Description:

• Notice Period: Immediate Joiners Only.
• Location: Gurgaon.
• Work Mode: 5 Days Work From Office.
• Preferred Qualifications: Certifications in Google Ads, Meta Blueprint, or DV360.

• Experience working with affiliate or programmatic advertising platforms.
• Familiarity with A/B testing and conversion rate optimization (CRO) techniques.
• 4 to 7 years of experience in performance marketing or a related digital marketing role.
• Strong understanding of performance marketing principles, media buying, and digital optimization strategies.
• Proven experience managing paid digital campaigns across Google Ads, Meta Business Suite, and DV360.
• Hands-on experience with analytics and tracking tools such as Google Analytics, Google Tag Manager, and similar platforms.

Desired Skills:

• Excellent analytical and data interpretation skills.
• Strong verbal and written communication abilities.
• Creative problem-solving mindset and ability to think strategically.
• Collaborative team player with a proactive attitude.

Roles and Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta, DV360, and other relevant tools.
• Monitor and analyze campaign performance to ensure ROI and KPIs are consistently met or exceeded.
• Collaborate with internal teams to align campaign strategies with overall business objectives.
• Utilize analytics platforms (e., Google Analytics) to derive actionable insights from campaign data.
• Develop reports and dashboards to communicate performance metrics to stakeholders.
• Stay current with industry trends, platform updates, and emerging best practices in performance marketing.