Zydus Wellness - Area Sales Manager - General Trade

Area Sales Manager - General Trade, Hyderabad

Company Overview:

Zydus Wellness Products Limited is a prominent Indian consumer health company dedicated to enhancing the well-being of consumers through a portfolio of trusted and innovative brands. Operating within the fast-moving consumer goods (FMCG) sector, the company offers a diverse range of health and wellness products, including nutritional supplements, personal care items, and over-the-counter remedies, reaching a vast customer base across urban and rural markets in India.

Role Overview:

As an Area Sales Manager for General Trade in Hyderabad, you will be instrumental in driving sales growth and expanding market share within your designated territory. This role involves leading a high-performing sales team, fostering strong relationships with distributors and retailers, and executing strategic sales initiatives to achieve ambitious targets. You will work closely with regional sales leadership and marketing teams to ensure effective product penetration and visibility, directly impacting the company's revenue and brand presence in a competitive market.

Key Responsibilities:

• Achieve and exceed primary and secondary sales targets for the assigned Hyderabad territory, contributing directly to regional revenue objectives.
• Develop and implement effective sales strategies and action plans to maximize product reach and market penetration across General Trade channels.
• Manage, motivate, and develop a team of sales executives and representatives, ensuring optimal performance and adherence to sales processes.
• Identify, onboard, and nurture strong relationships with distributors, ensuring efficient stock management, timely order fulfillment, and robust distribution networks.
• Monitor market trends, competitor activities, and consumer behavior to provide valuable insights for strategic decision-making and product positioning.
• Oversee the execution of trade marketing and promotional activities at the retail level to enhance brand visibility and drive consumer off-take.
• Conduct regular market visits to assess sales performance, address operational challenges, and identify new business opportunities.
• Prepare accurate sales forecasts, performance reports, and market analysis for regional management, enabling informed business planning.

Required Skillset:

• Demonstrated track record of 3-6 years in General Trade sales management within the FMCG or consumer health industry, with a proven ability to achieve sales targets.
• Strong understanding of distribution networks, retail dynamics, and market complexities specific to the Hyderabad region.
• Exceptional leadership and team management capabilities, with experience in coaching and developing sales professionals.
• Highly effective negotiation and communication skills, adept at building rapport with distributors, retailers, and internal stakeholders.
• Analytical acumen to interpret sales data, forecast market trends, and formulate data-driven strategies.
• Proficiency in sales planning, execution, and performance monitoring.
• A Degree in any discipline is essential; an MBA or equivalent qualification is highly preferred.
• Ability to operate independently and effectively in a fast-paced, target-driven environment, based out of Hyderabad.