1 Finance - BTL Marketing Manager

Responsibilities:

• Develop and execute detailed activation plans for new FPCs, including pre-launch timelines, operational requirements, and stakeholder coordination.
• Conduct market analysis to identify suitable locations in alignment with business objectives.
• Partner with marketing teams to create localized campaigns to promote new FPCs for lead generation.
• Collaborate with internal teams (Operations, Marketing, IT, HR and compliance) to ensure readiness before the go-live date.
• Oversee facility setup, infrastructure, event arrangements, and technology enablement to ensure operational efficiency.
• Secure all necessary regulatory, compliance, and legal approvals for the projects.
• Monitor early performance metrics (e., client acquisition, revenue generation) to assess FPC success and identify improvement areas.
• Gather feedback from employees and clients to refine operations and customer experience.
• Address bottlenecks in operational efficiency during the post-activation phase.
• Plan and execute on-ground events and campaigns to boost brand visibility and attract potential clients to new centers.
• Ensure events are aligned with the company's strategic goals and deliver measurable results.

Skills:

• Proven experience in activation or operations management, preferably in the financial services or retail sector.
• Excellent interpersonal and negotiation skills to manage external stakeholders such as property owners and contractors.
• Strong analytical skills to evaluate location performance and market potential.
• Familiarity with financial products and advisory services is a plus.