Whitespace Marketing Manager

Title: Whitespace Marketing Manager

Location: Mumbai

About Opella

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.
At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.

Main Responsibilities

1. Lead End-to-End Assessment of Whitespace Opportunities

• Lead deep dives into prioritised whitespace opportunities identified through the strategic planning process.
• Develop a deep understanding of consumer and HCP needs, category dynamics, market potential, competitive landscape and unmet needs.
• Assess the attractiveness and viability of opportunities from a consumer, marketing, commercial, regulatory and financial perspective.
• Identify the key consumer problem or unmet need and determine the potential role Opella can play in addressing it.
• Benchmark relevant categories, brands, markets and business models to identify winning approaches and learnings.
• Build a clear recommendation on whether to pursue, refine, test or stop an opportunity based on evidence and potential.

2. Develop Consumer & Brand Value Propositions

• Translate consumer and HCP insights into compelling consumer propositions and brand concepts.
• Define the target consumer, consumer need, positioning, proposition and key points of differentiation.
• Explore potential product formats, claims, benefits, pack architecture and other elements of the consumer offer in partnership with relevant functions.
• Work closely with Medical/Science and Regulatory to ensure propositions are grounded in credible science and viable within the regulatory environment.
• Develop compelling strategic narratives to communicate the opportunity and the potential for Opella to win.
• Challenge existing category conventions and identify opportunities to develop disruptive or differentiated propositions.

3. Validate Opportunities Through Consumer & Market Testing

• Lead consumer and HCP research, concept testing and market validation for prioritised opportunities.
• Develop hypotheses and test them rapidly to establish consumer relevance and commercial potential.
• Design and lead pilot initiatives where appropriate to de-risk opportunities before significant investment.
• Use learnings from research and pilots to refine the proposition, positioning, GTM model and launch approach.
• Establish clear go / no-go criteria and make evidence-based recommendations to leadership.

4. Build Business Cases & Go-to-Market Strategies

• Translate validated opportunities into robust business cases covering market size, consumer potential, revenue opportunity, investment requirements, margins, risks and returns.
• Develop appropriate go-to-market strategies, including target consumers, channels, distribution, pricing, communication and commercial requirements.
• Partner with Finance and Commercial teams to build financial models, scenarios and sensitivities.
• Clearly articulate the strategic rationale, consumer opportunity, commercial attractiveness and key risks.
• Define the capabilities, resources and investment required to successfully launch and scale the opportunity.

5. Drive Activation & Commercialisation

• Develop detailed launch and activation plans for approved whitespace opportunities.
• Translate strategic recommendations into clear execution roadmaps with milestones, owners, KPIs and resource requirements.
• Coordinate cross-functional teams across Marketing, Commercial, Medical/Science, Regulatory, Finance and Supply to operationalise opportunities.
• Maintain momentum from approval through launch and early scale-up, ensuring key milestones are delivered.
• Track performance against agreed KPIs and use early market learnings to refine the proposition, activation and GTM approach.
• Support the transition of successful opportunities into the appropriate brand/category organisation for sustained growth.

6. Build a Strong Pipeline of Future Growth Opportunities

• Maintain a structured pipeline of prioritised whitespace opportunities and track their progress through the assessment and validation funnel.
• Continuously monitor consumer, HCP, category, competitive, technology and healthcare trends to identify emerging opportunities relevant to Opella.
• Bring an external perspective by identifying relevant trends and best practices from FMCG, Consumer Healthcare, Pharma, Wellness and adjacent categories.
• Partner with the Strategy and Marketing teams to ensure the whitespace pipeline is aligned with Opella India's broader growth priorities.
• Identify opportunities for external innovation, partnerships or new capabilities where these can accelerate the development or commercialisation of a prioritised whitespace.

About You

Knowledge, Skills & Competencies

• Strong consumer brand marketing capabilities with a demonstrated ability to identify and develop new growth opportunities.
• Strong analytical and problem-solving skills, with the ability to combine consumer insight, market data and commercial thinking.
• Ability to move from insight → opportunity → proposition → business case → execution.
• Strong understanding of consumer behaviour, category dynamics, brand positioning and go-to-market strategy.
• Demonstrated experience in innovation and concept development, including consumer/HCP research and concept validation.
• Strong commercial acumen and ability to assess market attractiveness, financial potential and investment requirements.
• Entrepreneurial mindset, with the ability to operate effectively in ambiguity and unstructured environments.
• Strong project management skills and a track record of delivering complex cross-functional initiatives with execution excellence.
• Excellent stakeholder management, influencing and communication skills.
• Strong storytelling capability, with the ability to turn complex analysis and insights into simple, compelling recommendations.
• Curious, externally oriented and comfortable challenging conventional thinking.
• Strong bias for action, experimentation and learning.

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day. We Are Challengers. We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things: All In Together: We keep each other honest and have each other's backs. Courageous: We break boundaries and take thoughtful risks with creativity. Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity. Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands. www.opella.com/en/careers