360 Bytes - Assistant General Manager - Digital Marketing

Description:
Key Responsibilities:
Strategic & Functional Leadership
- Develop and implement the digital marketing roadmap in alignment with business goals.
- Drive integrated campaigns across performance marketing, branding, SEO, social media, and CRM.
- Build a data-centric marketing culture, ensuring all actions are measurable and ROI-focused.

Team Leadership
- Lead a growing team of digital marketers across various domains: paid media, SEO, content, CRM, analytics, and design.
- Set KPIs, ensure performance reviews, and guide team members in execution excellence
Complete Ownership of Digital Sub-functions
- Performance Marketing: Manage and optimize paid media campaigns (Google Ads, Facebook/Meta, LinkedIn, etc.
- SEO & Content Strategy: Define organic growth strategies and oversee high-quality, SEO-optimized content production.
- Social media: Oversee organic and paid social content strategies, engagement, and community building.
- Email Marketing & CRM: Execute lifecycle marketing, segmentation, and automation for lead nurturing and retention.
- Web & CRO: Lead website strategy including UX/UI improvements, landing page optimization, and A/B testing.
- Marketing Automation & Analytics: Implement tools and dashboards (e.g., GA4, Looker Studio, HubSpot) for campaign tracking and insights.
Cross-functional Collaboration
- Work closely with GM Business Growth, product, design, sales, and technology teams to ensure cohesive execution.
- Align with the larger business vision from the GCC region and adapt regional strategies to the India context.
Innovation & Trendspotting
- Stay on top of digital marketing trends, tools, and industry best practices.
- Test and introduce new channels, tools, and growth hacks that can improve customer acquisition and retention