Sr. Product Designer

Purpose of the Job :

As a Senior Product Designer at 6sense, youll lead design initiatives that shape the future of B2B marketing through AI-powered design. As a Senior Product Designer, you will drive the entire solution-design lifecycle, collaborating with a passionate teamof Product Managers, UX Researchers, UX Writers, and other Product Designers to create innovative and impactful user experiences.

Responsibilities & Accountabilities :

• Leads the creation of comprehensive, long-term UX strategies for complex business domains, ensuring alignment across the organization and delivering execution excellence.
• Builds wireframes (low- and high-fidelity) and clickthrough prototypes in Figma to clearly communicate workflows.
• Leads both evaluative and generative research efforts in collaboration with UX Researchers, using insights to drive innovative design solutions.
• Facilitates cross-functional activities that accelerate the design process through collaborative ideation, rapid prototyping, and effective problem-solving.
• Effectively negotiates technical feasibility to balance ideal-state UX with resource availability and timelines.
• Translates broad UX visions into actionable, iterative deliverables that come together into a cohesive user experience, mentoring other designers in the process.
• Articulates clear and strong rationale for design recommendations to educate the cross-functional team and positively influence overall product strategy.
• Consistently advocates for validated UX problems to be included in the product roadmap.
• Reviews other designers work to provide clear and actionable feedback that considers established patterns and existing product workflows.

Performance Measurement :

Success will be measured by the ability to:

• Deliver user-centered design solutions that meet business goals
• Lead cross-functional collaboration
• Contribute to measurable improvements in user satisfaction and engagement

Educational and Experience Requirements :

• Extensive experience leading design initiatives for complex B2B products.
• Demonstrated ability to strategically leverage user research, partnering with UX Researchers to turn insights into actionable design improvements.
• Deep understanding of usability, UI design, and how to use an enterprise design system.
• Evidence of how you use data and storytelling to influence product decisions.

Competencies and Behaviors :

• Applies system-level thinking to design, ensuring solutions are holistic, seamless, and consistent across all user touchpoints, while remaining usercentered.
• Uses compelling storytelling and persuasive communication techniques to engage and influence stakeholders at all levels, aligning design initiatives with business goals.
• Designs creative and user-centered solutions that build lasting customer loyalty.
• Champions a culture of continuous improvement, using data-driven feedback and iterative processes to refine and elevate UX strategies.
• Leverages deep customer insights to craft and continuously improve the UX vision, aligning it with both user needs and business objectives.
• Sets high standards for quality and performance, delivering solutions that meet and exceed success metrics.
• Expertly uses the design system and helps others to use it effectively, too.
• Ensures all interactions are accessible to a diverse range of users.
• Aligns design decisions with business objectives, effectively communicating the value and impact of design choices.
• Evaluates the impact of design decisions on key metrics such as user satisfaction, engagement, and business performance.
• Demonstrates deep expertise in one or more core areas of design, acting as a mentor and thought leader, fostering growth and development across the design team.