Performance Marketing Manager

Department Icon Digital Marketing/Marketing
Posted: 4 months ago
4-6 years
Mohali, Punjab
Digital Marketing/Marketing
work from office
Full Time

Posted: 4 months ago
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Job Description

Job Title: Performance Marketing Manager

Company: 75WAY Technologies Pvt. Ltd.

Location: Mohali Phase 8B

Experience: 4+ Years

Industry: IT Services / Software Development

We are looking for an experienced PPC Manager with a strong background in running paid marketing campaigns for Software Development companies. The candidate should have hands-on experience in generating quality leads for Web Development, Mobile App Development, AI/ML, SaaS, and other IT services through Google Ads, LinkedIn Ads, Meta Ads, and other paid platforms.

Key Responsibilities:

  • Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn, Meta, and other paid channels
  • Generate B2B leads for software development services
  • Manage campaigns for Web, Mobile App, AI/ML, SaaS, and IT solutions
  • Perform keyword research, competitor analysis, and audience targeting
  • Monitor campaign performance, CTR, CPC, CPA, ROAS, and conversions
  • Create and optimize landing page strategies for lead generation
  • Manage remarketing and retargeting campaigns
  • Prepare performance reports and suggest growth strategies
  • Coordinate with the sales and design teams for campaign execution
  • Handle budget planning and campaign scaling

Skills

Campaign PerformanceGoogle AdsKeyword ResearchLanding PageLinkedin AdsMarketing CampaignsMarketingMarketing Manager

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