98thPercentile - Senior Marketing Manager - Performance & Growth

Marketing Manager - Performance & Growth:

Target Audience / Region: US Market.

Location: Remote.

Work Schedule: 6 Days / Week (US Timezone Overlap Required).

Experience: 4+ Years (Startup or Ad Agency Background Preferred).

Compensation: Up to 25LPA [ Negotiable].

About the Role:

We are looking for an ambitious, data-driven, and hands-on Sr. Marketing Manager to take high-accountability ownership of our performance marketing engine in an Individual Contributor (IC) role within our pre-existing growth team.

You will be directly responsible for planning, executing, and scaling acquisition channels to drive revenue and market expansion across the US market.

We are specifically seeking a 98th percentile performer with a background in fast-paced startups or ad agencies - someone who thrives in high-pressure environments, possesses deep multi-channel expertise, and translates raw data into aggressive business growth.

• A Note on Culture: This is not a role for someone looking for easy work or a steady-state maintenance job.
• We expect extreme ownership, high speed, and complete accountability.
• Your daily efforts will directly hit core business metrics and P&L outcomes.

Key Responsibilities:

• Hands-on Paid Acquisition (IC Role): Directly execute, manage, and scale performance campaigns targeting US audiences across Meta, Google Ads, TikTok, Snapchat, Programmatic (DSP/SSP), and Influencer networks.
• New Growth Initiatives: Continuously test, validate, and scale new acquisition channels, experimental levers, and programmatic media to keep acquisition diversified and unit economics healthy.
• Media Planning & Budget Ownership: Build, manage, and optimize performance budgets to maximize ROI/ROAS, maintaining a tight grasp on CAC and LTV metrics.
• Data, Analytics & Insights: Deep-dive number crunching, attribution modelling, and campaign diagnostics to deliver actionable, revenue-focused insights.
• End-to-End Cross-Functional Execution: Collaborate cross-functionally across engineering, design, sales, and product to conceptualize ad hooks, build high-converting landing pages, and optimize the entire conversion funnel.
• Direct Leadership Exposure: Work closely with the CEO, Head of Growth, and cross-department leaders to align performance marketing with broader business strategy and revenue targets.

What We Are Looking For:

• Background & Track Record: 4+ years of hands-on performance marketing experience - prior experience in fast-paced startups or top-tier ad agencies is strongly preferred.
• Core Skillset: Deep, hands-on expertise in Meta, Google, TikTok, Snapchat, Programmatic media, and Influencer marketing, along with a proven track record of launching new growth initiatives.
• Quantitative Fluency: Master at media planning, funnel diagnostics, unit economics, and data-driven insights generation.
• High Ownership & Grit: Absolute accountability over targets.
• You thrive under pressure, act like an owner, and take pride in directly moving P&L numbers.
• Cross-Functional Rigor: Comfortable wearing multiple hats from conceptualizing ad copy to working with developers on tracking setup and coordinating with sales on lead quality feedback.

Work Culture & Expectations:

• Work Setup: 100% Remote flexibility.
• Timezone: Full commitment to US timezone stretch hours for real-time campaign optimization and execution.

Why Join Us?:

• Work with Industry Leaders: Learn directly from seasoned growth operators and work closely with the CEO and Head of Growth.
• Accelerated Learning & Career Trajectory: Master cutting-edge growth marketing frameworks in a high-octane environment.
• Witness Personal Growth with Company Growth: See the direct ROI of your efforts as your impact translates into company scale and personal advancement.
• Cross-Team Exposure: Gain end-to-end operational visibility across conceptualization, engineering, design, sales, and executive management.