Content Writer

We are looking for an experienced and creative Content Writer with 3–4 years of professional experience to join our team. The ideal candidate will have strong writing, research and editing skills, with a good understanding of SEO, digital marketing and conversion-focused content.

Experience within the UAE business setup, company formation, free zone, corporate services or professional services industry will be highly preferred.

The candidate should be able to transform complex business and industry topics into clear, engaging and commercially relevant content across multiple digital platforms.

Key Responsibilities:

• Write high-quality SEO blogs, website pages, landing pages and service pages aligned with business objectives and target audiences.
• Develop press releases, news articles, thought-leadership pieces and industry-focused content.
• Create compelling copy for marketing campaigns, advertisements, email campaigns, WhatsApp communication and social media platforms.
• Write engaging headlines, hooks, CTAs and short-form campaign copy designed to attract attention and drive action.
• Conduct research on UAE business setup, company formation, free zones, corporate services, regulatory requirements and related business topics.
• Stay updated on relevant UAE business news, market trends, industry developments and regulatory changes to ensure content remains current and accurate.
• Conduct keyword research and optimise content based on SEO best practices, search intent and conversion objectives.
• Develop content that supports organic traffic, lead generation, brand awareness and customer engagement.
• Collaborate with the SEO, Social Media, Design and Video teams to execute content requirements and maintain consistent brand communication.
• Contribute to the content calendar and proactively identify new content opportunities based on trends, audience interests and business priorities.
• Edit, proofread and fact-check all content before publication to ensure accuracy, clarity, consistency and quality.
• Repurpose existing content into different formats, including blogs, social posts, email copy, short-form content and campaign creatives.
• Use AI tools such as ChatGPT, Gemini and Claude for research, ideation, content development and optimization while ensuring the final content remains original, accurate, relevant and humanized.
• Ensure all content follows brand guidelines, tone of voice and communication standards.

Requirements:

• 3-4 years of professional experience in content writing, copywriting or a related role.
• UAE experience is preferred.
• Experience in business setup, company formation, free zones, corporate services, consulting or professional services is highly preferred.
• Excellent English writing, grammar, proofreading and editing skills.
• Strong understanding of SEO, keyword research, search intent and digital content best practices.
• Ability to simplify complex business, financial or regulatory topics into clear and engaging content.
• Strong research and fact-checking abilities.
• Ability to write for different audiences, platforms and stages of the customer journey.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Creative, proactive and commercially minded, with an understanding of how content contributes to brand growth and lead generation.
• Comfortable working collaboratively with marketing and creative teams.
• Strong attention to detail and commitment to content quality.