Manager - Marketing - B2C

About the Role:

We are looking for a dynamic and growth-oriented Marketing Manager to lead the marketing strategy and execution for our flagship conferences, leadership events, and key product portfolios.

This role is ideal for a marketer who combines strong B2C marketing instincts with B2B strategic thinking - someone who knows how to build excitement, generate demand, and convert audiences through compelling, data-driven campaigns.

You will own the complete marketing lifecycle - from strategy and campaign planning to execution, optimization, and performance measurement - while strengthening the company's position as the leading voice on the future of work, HR, leadership, and workplace innovation.

Key Responsibilities:

1. Marketing Strategy & Campaign Management:

• Develop and execute integrated marketing strategies for conferences, events, memberships, learning programs, and product portfolio.
• Plan and deliver end-to-end multi-channel campaigns across digital, social media, email, partnerships, PR, and offline activations.
• Build high-performing customer journeys that drive awareness, engagement, registrations, and revenue.

2. Demand Generation & Revenue Growth:

• Drive delegate registrations, audience acquisition, and product adoption through performance-led marketing.
• Manage paid media campaigns across Google, LinkedIn, Meta, and other digital platforms.
• Optimize customer acquisition costs (CAC), conversion rates, and marketing ROI.
• Leverage marketing automation platforms to nurture leads and improve conversion throughout the marketing funnel.

3. Content Marketing & Brand Storytelling:

• Transform complex HR and business topics into compelling, audience-centric marketing campaigns.
• Collaborate with subject matter experts, speakers, and internal stakeholders to create thought leadership content.
• Develop messaging that strengthens the company's brand positioning and industry leadership.
• Ensure consistency in brand voice and messaging across all communication channels.

4. Digital Marketing & AI-Led Innovation:

• Drive digital-first marketing initiatives using emerging AI tools and technologies.
• Apply AI to improve campaign personalization, audience segmentation, content creation, and productivity.
• Experiment with innovative content formats including short-form video, interactive experiences, webinars, podcasts, and community-driven engagement.
• Stay current with evolving consumer behaviour, digital trends, platform algorithms, and marketing technologies.

5. Cross-Functional Collaboration:

• Partner closely with Product, Sales, Membership, Conferences, Partnerships, and Leadership teams to align marketing with business objectives.
• Manage relationships with creative agencies, media partners, freelancers, and marketing vendors.
• Coordinate campaign execution across internal and external stakeholders to ensure timely delivery.

6. Marketing Analytics & Performance Optimization:

• Monitor campaign performance using marketing dashboards and analytics platforms.
• Analyse customer behaviour, funnel performance, attribution, and channel effectiveness.
• Continuously optimize campaigns based on insights and data.
• Present actionable marketing performance reports and recommendations to leadership.

Desired Candidate Profile:

We are looking for someone who brings both strategic thinking and hands-on execution.

Experience:

• 6-10 years of marketing experience with significant exposure to B2C marketing and demand generation.
• Experience in events, conferences, media, education, professional services, or high-growth businesses will be an advantage.

Skills & Expertise:

• Strong understanding of digital marketing, performance marketing, and customer acquisition.
• Proven experience managing integrated marketing campaigns across multiple channels.
• Hands-on experience with marketing automation platforms, CRM systems, analytics tools, and AI-powered marketing solutions.
• Excellent storytelling, content development, and communication skills.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Highly organized with the ability to manage multiple campaigns simultaneously in a fast-paced environment.