Brand Manager - FMCG

Department Icon Digital Marketing/Marketing
Posted: 6 months ago
5-10 years
Pune
Digital Marketing/Marketing
work from office
Full Time

Posted: 6 months ago
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Job Description

  • Advertising agency experience a must
  • Digital marketing experience 3-4 years
  • B2B Marketing experience

effective execution of regional PR campaigns in India, aligned with the international PR calendar, to maintain brand visibility and positive media coverage.

  • Lead and coordinate regional PR initiatives, such as media outreach, events, and influencer collaborations.
  • Collaborate with the marketing leadership team to plan and develop quarterly PR strategies that align with business objectives.
  • Localize global/regional PR programs for local campaigns, ensuring cultural relevance, maximizing media impact, and training local sales teams on PR messaging and media engagement strategies.
  • Work closely with cross-functional teams (Bid & Design, Workplace Strategists, A&D) to ensure cohesive execution of PR strategies for showroom launches, product presentations, and thought leadership events.
  • Attend and support networking, training, and industry events, ensuring brand presence and media opportunities outside normal business hours.
  • Ensure all digital marketing collaterals in India are on-brand and up-to-date, maintaining consistency across all digital platforms.
  • Serve as the main point of contact for all digital marketing-related matters in India, managing inquiries, campaigns, and digital partnerships.
  • Provide local market insights to the international/regional digital marketing teams, optimizing strategies for the Indian audience.

Skills

AdvertisingDigital MarketingMediaMarketing

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