Branch Sales Manager

Company Description Aadhar Housing Finance Ltd. is one of Indias largest housing finance companies, focused on serving low-income communities and first-time home buyers. Since 2010, the company has supported over 250,000 customers through 500+ branches across 20 states and union territories, managing assets of over INR 21,000 crore. With a successful stock market listing in 2024 and a pan-India presence, Aadhar has built a strong reputation for trust, empathy, and transparency in customer service. Its loan book and branch network enable access to home finance for blue-collar workers and underserved segments, particularly in rural areas. Guided by the belief that Ghar Banega Toh Desh Banega, Aadhar is committed to inclusive growth through affordable housing finance.

Role Description The Branch Sales Manager is a full-time, on-site role based in Modinagar, responsible for leading branch-level sales and business development activities. This role involves managing and mentoring the branch sales team, setting and tracking sales targets, and driving customer acquisition for home loan products in the local market. Day-to-day responsibilities include overseeing lead generation, conducting field visits, building relationships with local partners and influencers, and ensuring high-quality customer service throughout the loan lifecycle. The Branch Sales Manager will monitor branch performance, ensure adherence to company policies and regulatory guidelines, and prepare regular sales and performance reports. The role also includes coordinating with credit, operations, and collections teams to ensure smooth end-to-end branch functioning and sustainable portfolio growth.

Qualifications

• Candidates should possess strong sales and business development skills, including target achievement, lead generation, and pipeline management.
• Candidates should possess team leadership and people management skills, with experience in coaching, motivating, and performance monitoring of sales staff.
• Candidates should possess customer relationship and service skills, with the ability to build trust, handle queries, and maintain long-term client engagement.
• Candidates should possess market and financial acumen, including understanding of housing finance products, local market dynamics, and basic credit assessment.
• Candidates should possess communication and negotiation skills, with the ability to interact effectively with customers, partners, and internal stakeholders.
• Bachelors degree in business, finance, or a related field is preferred; prior experience in housing finance, NBFCs, or retail banking is highly beneficial.
• Ability to work on-site in Modinagar, familiarity with the local geography and customer segments, and willingness to conduct regular field visits.
• Proficiency in basic computer applications (MS Office, CRM tools) and comfort with reporting and data tracking.