Deputy Manager-Performance Marketing

Job Title: Deputy Manager - Performance Marketing

Overview

• The Deputy Manager - Performance Marketing is responsible for developing, managing, and
• optimizing digital marketing campaigns with the aim of driving customer acquisition and
• engagement across various online platforms. This role requires a data-driven individual who can
• strategically allocate budgets, measure campaign performance, and implement actionable insights to achieve marketing objectives.

Key Responsibilities

• 1. Campaign Management:
• • Manage end-to-end campaign execution, including setting up, tracking, optimizing,
• and reporting on campaigns
• • Plan and execute digital marketing campaigns across multiple channels, including
• but not limited to, Google Ads, Facebook Ads, Instagram, LinkedIn, and other digital
• platforms

• Conduct A/B testing to optimize ad creatives, landing pages, and audience targeting
• Continuously monitor and adjust campaigns to improve performance and ROI

• 2. Budget Management:
• • Develop and manage the marketing budget, ensuring efficient allocation and
• expenditure
• • Forecast and track marketing spend, ensuring alignment with financial goals
• 3. Analytics & Reporting:

• Analyze campaign performance data to derive actionable insights
• Generate detailed reports on campaign performance, including metrics such as CTR,

• CPC, CPA, ROI, and conversion rates
• • Present findings and recommendations to senior management and stakeholders
• 4. Collaboration & Communication:

• Work closely with the creative team to develop engaging ad creatives
• Collaborate with the sales and product teams to ensure marketing efforts align with

• overall business objectives
• • Communicate campaign performance and insights to stakeholders effectively
• 5. Market Research & Trends:
• • Stay updated with the latest trends in digital marketing and the competitive
• landscape
• • Conduct market research to identify new opportunities for growth

Qualifications: Bachelors degree in Marketing, Business Administration, or a related field. A

Masters degree is a plus.

Experience:

• 5-7 years of experience in performance marketing/digital advertising
• Proven track record of managing and optimizing high-budget digital marketing campaigns

Skills:

• Proficiency in using digital marketing platforms and tools such as Google Ads, Facebook Ads,

Bing, etc.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to work collaboratively in a team environment.