Head - Marketing - FMCG/Retail

Role Overview:

We are seeking a seasoned Marketing Head to spearhead our brand presence and growth initiatives from our Jaipur headquarters. In this leadership capacity, you will be responsible for defining the overarching marketing vision, orchestrating high-impact campaigns, and steering our B2C strategy to capture significant market share. You will work closely with the executive leadership team, cross-functional product heads, and external creative agencies to ensure brand consistency and operational excellence. By translating complex consumer insights into actionable go-to-market strategies, you will directly influence our customer acquisition metrics, brand equity, and long-term business profitability in an increasingly competitive landscape.

Key Responsibilities:

• Formulate and execute comprehensive marketing strategies that align with business objectives to drive sustainable revenue growth and market penetration.
• Lead and mentor high-performing marketing teams, fostering a culture of creativity and data-driven decision-making to achieve organizational goals.
• Oversee end-to-end brand management, ensuring that all communications and touchpoints resonate with our target audience and reinforce our unique value proposition.
• Direct digital marketing initiatives across multiple channels, optimizing spend and performance to maximize return on investment and customer lifetime value.
• Design and implement robust go-to-market plans for new product launches, coordinating across departments to ensure seamless execution and market impact.
• Manage marketing communications and public relations efforts to enhance brand reputation and maintain a strong, positive presence in the consumer market.

Required Skillset:

• Demonstrated expertise in crafting and scaling B2C marketing strategies, with a proven track record of managing large-scale budgets and complex campaign lifecycles.
• Exceptional leadership capabilities, with the ability to inspire diverse teams and manage stakeholder expectations at the board and executive levels.
• Strong analytical acumen, utilizing consumer data and market research to pivot strategies and capitalize on emerging market trends.
• Excellent communication and interpersonal skills, essential for building partnerships with external agencies and internal cross-functional teams.
• A postgraduate degree in Management from a premier institute is highly preferred, reflecting a strong foundation in strategic business principles.
• Ability to thrive in an on-site work environment in Jaipur, maintaining a hands-on approach to leadership while driving regional and national marketing initiatives.
• 10 to 20 years of progressive experience in marketing roles, with a significant portion spent in leadership positions within consumer-facing industries.