Performance Marketing

Performance Marketing Executive

2–3 years

Jabalpur

We are looking for a data-driven and results-oriented Performance Marketing Executive to lead our paid digital marketing initiatives across multiple business verticals, including agribusiness, technology, and franchise development. The ideal candidate should have hands-on experience in planning, executing, optimizing, and scaling paid campaigns that generate measurable business outcomes.

• ● Plan, execute, and optimize paid campaigns across Meta, Google, LinkedIn, and YouTube.
• ● Drive qualified lead generation for B2B, B2C, dealer/distributor, and franchise acquisition campaigns.
• ● Manage campaign budgets efficiently to maximize ROAS, CPL, and conversion rates.
• ● Implement and maintain Meta Pixel, Google Tag Manager, GA4, and Conversion API for accurate tracking.
• ● Develop audience strategies, including custom audiences, lookalike audiences, and remarketing campaigns.
• ● Conduct A/B testing for creatives, landing pages, audience segments, and campaign messaging.
• ● Collaborate with the content, design, and video teams to develop high-performing ad creatives.
• ● Monitor campaign performance and generate actionable insights through regular reporting dashboards.
• ● Stay updated on platform changes, emerging digital marketing trends, and new advertising features.

• ● Strong hands-on experience with Meta Ads Manager and Google Ads.
• ● Working knowledge of LinkedIn Ads for B2B lead generation.
• ● Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
• ● Experience with lead generation campaigns, remarketing, and funnel optimization.
• ● Understanding of landing page optimization and conversion rate optimization (CRO).
• ● Ability to analyze campaign data and make data-backed optimization decisions.
• ● Strong analytical, communication, and problem-solving skills.

• ● Experience working with CRM platforms such as HubSpot or Zoho CRM.
• ● Familiarity with marketing automation tools and email nurturing workflows.
• ● Basic understanding of SEO and content marketing.
• ● Experience with Looker Studio or Power BI for performance reporting.

• ● A performance-focused marketer who thinks beyond clicks and impressions.
• ● Someone who understands business objectives and can translate them into scalable digital campaigns.
• ● A proactive professional who enjoys experimentation, continuous learning, and delivering measurable results.

• ● Cost per Qualified Lead (CPL)
• ● Return on Ad Spend (ROAS)
• ● Lead-to-Opportunity Conversion Rate
• ● Campaign Conversion Rate
• ● Customer Acquisition Cost (CAC)
• ● Landing Page Conversion Rate
• ● Overall Marketing ROI

• Competitive salary with annual performance appraisal.
  
• Performance-based incentives and campaign achievement bonuses.
  
• Opportunity to work on Google Ads, Meta Ads, LinkedIn Ads, and other leading digital marketing platforms.
  
• Professional growth through training, certifications, and skill development programs.
  
• Exposure to end-to-end digital marketing campaigns across multiple industries.
  
• Career advancement opportunities based on performance.
  
• Paid leaves and company holidays as per policy.
  
• Employee-friendly and collaborative work environment.
  
• Access to the latest marketing tools and analytics platforms.
  
• Health insurance and other employee welfare benefits (as per company policy).
  
• Recognition and rewards for outstanding performance.
  
• Opportunity to contribute to high-impact marketing strategies and business growth.