Social Media And Digital Marketing Specialist

We are looking for an experienced and innovative Social Media and Digital Marketing Specialist to join our team. This role is ideal for a creative thinker with strong analytical abilities who can drive impactful social media and digital marketing campaigns. The candidate should have expertise in Social Media Optimization (SMO), Social Media Marketing (SMM), A/B testing, and performance advertising across platforms including Google Ads, YouTube, LinkedIn, and Twitter. Additionally, close coordination with our creative agency will be essential to develop and execute engaging campaigns.

Responsibilities:

• Social Media & Digital Campaigns for Lead Generation:

• Develop and implement SMO and SMM strategies for higher content engagement aimed at driving high-quality leads and business growth.
• Execute A/B testing on social media posts and ads to refine content strategies, maximize engagement, and optimize lead conversion rates.
• Hyper Local Personalized Campaigns
• Remarketing & Retargeting Ads
• Manage and optimize lead-driven campaigns across Google Ads, YouTube, LinkedIn, Twitter, and Meta platforms to ensure maximum ROI.

• Work closely with creative agency to produce compelling content aligned with campaign objectives.
• Contribute fresh, innovative ideas for social media campaigns that engage audiences and drive business results.

• Design impactful multimedia presentations and visuals using Illustrator, CorelDRAW, and Canva.
• Create bilingual content in Hindi and English tailored to target audiences to boost engagement and conversions.

• Track, analyze, and report on campaign performance using Google Analytics, Meta Analytics, and other tools.
• Measure key metrics such as ROI, ROAS, lead conversion rates, and content engagement to optimize campaigns for lead generation and conversion.
• Provide actionable insights and data-driven recommendations to improve future campaign effectiveness.

• Education: Graduation in Marketing. Preferred MBA in Marketing or related field preferred.
• Certification: Digital Marketing certification is a must.

• Expertise in social media platforms, Google Ads, and analytics tools (Google Analytics and Meta Analytics).
• Strong creative thinking and content development abilities.
• Excellent written and verbal communication in Hindi and English.
• Advanced skills in multimedia design tools like Illustrator, CorelDRAW, Canva, and PowerPoint.
• Strong analytical skills to interpret data and optimize campaigns for leads and conversions.