Digital Marketing Manager

We are a growing healthcare diagnostics company committed to delivering accurate and timely pathology services to patients, doctors, and healthcare providers. Our services include home sample collection, state-of-the-art labs, and a wide range of diagnostic tests. We are looking for a dynamic Digital Marketing Manager to lead our digital strategy and accelerate our online presence, lead generation, and patient engagement.

Key Responsibilities:

Digital Strategy & Campaigns:

• Develop and execute end-to-end digital marketing strategies to drive patient acquisition, brand visibility, and revenue.
• Plan, manage, and optimize digital campaigns across platforms (Google Ads, Meta, LinkedIn, etc.).
• Oversee SEO/SEM strategies to improve search rankings and organic traffic.

Performance Marketing:

• Drive ROI-focused performance marketing (CPC, CPL, CPA campaigns).
• Manage Google Ads, Facebook/Instagram ads, YouTube ads, and remarketing campaigns.
• Monitor and optimize funnel performance traffic, leads, conversions, and cost metrics.

Website & Content Management:

• Manage and improve the corporate website and landing pages.
• Work with content creators and designers to publish blogs, articles, videos, and infographics.
• Ensure content is SEO-optimized and relevant to medical/diagnostic users.

Social Media & Reputation Management:

• Create a content calendar and manage posts across social media platforms.
• Engage with patients, doctors, and diagnostic partners online.
• Monitor online reviews and ensure timely responses on Google, Practo, Justdial, etc.

Analytics & Reporting:

• Use Google Analytics, Tag Manager, and CRM tools to track and report performance.
• Prepare weekly/monthly reports on KPIs such as traffic, leads, CAC, and ROI.
• Make data-driven decisions to scale campaigns and reduce cost per lead.

Collaboration:

• Work closely with internal teams (sales, operations, medical) to align marketing goals.
• Coordinate with external agencies or freelancers (designers, writers, SEO experts).

Key Requirements:

• Bachelors/Masters in Marketing, Digital Media, or Pharma related field.
• 5+ years of experience in digital marketing; at least 3+ years in healthcare or diagnostics industry preferred.
• Strong knowledge of SEO, SEM, Google Ads, Meta Ads, Google Analytics, and CRM tools.
• Experience in healthcare content marketing and patient engagement strategies is a plus.
• Excellent written and verbal communication skills.
• Proficiency in using tools like HubSpot, Mailchimp, Canva, WordPress, etc.
• Understanding of healthcare compliance, data privacy, and ethical marketing practices.

Preferred Skills (Nice to Have):

• Experience with B2B marketing to clinics, hospitals, or doctors.
• Understanding of regional/local market trends in diagnostics.
• Video marketing or influencer outreach experience.

What We Offer:

• Opportunity to work in a high-growth healthcare company.
• Collaborative and supportive work culture.
• Competitive salary and performance-based incentives.
• Career growth and learning opportunities in the healthcare domain.

How to Apply:

Send your CV, portfolio (if any), and a brief cover letter to [HIDDEN TEXT] with the subject line: Application Digital Marketing Manager (Pathology)

Location: Goregaon East, Mumbai

Salary:50k to 60k per month

Experience: 5 years