Fabel Services - Head - Growth Marketing

Growth Marketing Head

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About Us :
Join a fast-growing, UK-based ecommerce leader as we expand our footprint! We are passionate about innovation, customer experience, and data-driven growth. As part of our dynamic office, you'll collaborate with global teams and play a pivotal role in shaping our international success story.
The Opportunity :
We are looking for a visionary and commercially minded Growth Marketing Head to lead our acquisition and retention strategies. Reporting directly to the CMO, you will own the end-to-end growth marketing agenda for our ecommerce business, driving both new customer acquisition and retention-led revenue growth across all digital channels.
Key Responsibility Areas :
- Lead Growth Strategy : Develop and execute holistic growth marketing strategies for acquisition and retention, balancing short-term wins with long-term customer value.
- Drive Performance : Own and optimise all acquisition channels, ensuring efficient growth against CAC, CPA, ROAS, and incremental revenue targets.
- Retention Leadership : Collaborate with CRM teams to maximize customer lifetime value and repeat purchase rates.
- Full Funnel Ownership : Manage the entire ecommerce funnel from first click to repeat purchase ensuring seamless customer journeys.
- Cross-Functional Collaboration : Partner with Performance Marketing, CRM, Product, Analytics, Merchandising, and Tech teams to deliver aligned growth initiatives.
- Innovation & Experimentation : Build and manage a structured test-and-learn roadmap, including A/B testing and experimentation to unlock new growth opportunities.
- Conversion Optimization : Lead CRO initiatives across landing pages, product detail pages, checkout, and post-purchase experiences.
- Support Key Campaigns : Drive success during promotional calendars, product launches, and peak trading periods.
What We're Looking For :
- 10 - 15 years of progressive experience in growth marketing, preferably in ecommerce or digital-first businesses.
- Proven track record of delivering growth across acquisition and retention channels.
- Strong analytical mindset with expertise in CAC, CPA, ROAS, and funnel optimization.
- Experience leading cross-functional teams and managing complex projects.
- Passion for experimentation, data-driven decision-making, and continuous learning.
- Excellent communication and stakeholder management skills.
Why Join Us :
- Global Impact : Shape the growth strategy for a leading UK ecommerce brand in a high-visibility role.
- Career Growth : Fast-track your career with exposure to international best practices and leadership opportunities.
- Innovative Culture : Thrive in a collaborative, entrepreneurial environment that values creativity and results.
- Competitive Package : Attractive compensation
Education :
PG : MBA/PGDM in Any Specialization
Key Skills :
Skills highlighted with are preferred keyskills
- Retention Strategies
- Growth Marketing
- Customer Acquisition
- Marketing Automation
- SFMC
- Affiliate Marketing
- Customer Retention
- CRM Strategy
- SEO
- Performance Analysis
- Performance Marketing
- CRM
- Salesforce