Fabel Services - Head - Performance Marketing

Head - Performance Marketing

:

About Us :
Join a fast-growing UK-based e-commerce leader expanding its global footprint with a dynamic team in India. We are passionate about innovation, data-driven marketing, and delivering exceptional customer experiences. As we scale, we are looking for a visionary Head of PPC to drive our paid media strategy and lead our talented Indian team.
Why Join Us :
- International Exposure : Work closely with UK and global teams, shaping campaigns for a leading e-commerce brand.
- Leadership Opportunity : Build, mentor, and inspire a high-performing PPC team in India.
- Cutting-Edge Tools : Leverage the latest in PPC technology, analytics, and automation.
- Career Growth : Be at the forefront of digital marketing innovation with clear pathways for advancement.
- Flexible Work Culture : Enjoy a supportive, collaborative, and flexible work environment.
Role & Responsibilities :
- Develop and execute comprehensive PPC strategies to achieve ambitious growth targets.
- Lead, mentor, and grow the PPC team, fostering a culture of excellence and innovation.
- Oversee and optimize paid search campaigns across Google Ads, Bing Ads, and social media platforms such as Meta and Pragmatic
- Conduct market research and competitor analysis to identify new opportunities and stay ahead of trends.
- Drive improvements in ROAS, reduce CPA, and scale paid medias contribution to overall revenue.
- Collaborate with cross-functional teams (UK & India) to align PPC with broader marketing and business goals.
- Utilize advanced analytics tools (Google Analytics, SEMrush, etc.) to inform data-driven decisions and reporting.
What We're Looking For :
- 10 - 15 years of hands-on PPC management experience, ideally with UK or international e-commerce exposure.
- Proven track record of driving growth, optimizing campaigns, and leading high-performing teams.
- Masters degree in marketing, Business, or related field (MBA/PGDM preferred); Google Ads or similar certifications a plus.
- Deep expertise in Google Ads, Bing Ads, social media advertising, and PPC tools.
- Strong analytical, leadership, and communication skills.
- Experience working with global teams and adapting strategies for different markets.
Benefits :
- Competitive salary
- International travel opportunities
- Professional development
- Collaborative, inclusive, and innovative culture