Marketing Head

• :
• 1. JOB PURPOSE:
• We are looking for a dynamic and market-aware Group Marketing Head who can lead all our groups.

Our Marketing Head is expected to expand our reach, customers, and advocates. She/he will work closely with the Brand Head and cross-functional team to achieve financial growth and profitability of the brand.

• The candidate needs to bring with them a healthy and respectful attitude.
• RESPONSIBILITIES:
• Create, execute, and measure marketing plans and campaigns across channels with a track record of successfully achieving KPIs in the technology-driven environment
• Create, own, and implement overall online as well as offline marketing strategies, providing leadership and direction to team members
• Understanding the companys unique market position, its advantages, and challenges for marketing channels.
• Work with ATL & BTL agencies to convert strategy/take marketing concept into execution
• Create a complete ATL & BTL campaign package ranging from the in-branch display, promotion,
• gifting, seller/customer events, out-of-the-box tools, and tactics to garner product awareness among the audience
• Identify and finalize Marketing Alliances, where needed, to pull up sales/generate leads or customer walk-ins
• Develop, iterate and launch marketing programs, rolling out to multiple new markets and geographies
• Manage and lead the Marketing team, PR efforts, Demand Generation, Platform Marketing,
• Product Marketing, Program Management, and Brand Management.
• Plan and execute integrated marketing campaigns that build the companys pipeline and also mature existing opportunities
• Develop strategies for inbound and outbound campaigns including tactics such as SEM/SEO, Email,
• Social, affiliate, alliances, and more to build the lead database and increase qualified opportunity creation.
• Manage, track, report, and present program budgets by channel -campaign costs, performance,
• and ROI through the demand generation lifecycle.
• Provide marketing expertise to the Company by building, developing, and managing a marketing team capable of carrying out the necessary marketing strategies and tactics
• To articulate platform and brand vision to the community at large and also to internal teams
• KNOWLEDGE, SKILLS AND ABILITIES REQUIRED.
• Education
• Requirement
• Post Graduate/ MBA (Mandatory)
• Work
• Experience
• 15 to 20 years of progressive experience working in a marketing leadership role with experience in Digital (SEO, SEM, Social Media, Email Marketing, Affiliate, Alliances,
• Display Ads, Video Advertising, Retargeting, Mobile Marketing) and Offline (ATL, BTL,
• partnerships, PR and community management) marketing activities.
• Language skills
• Outstanding communication skills to provide direction and feedback for creative and analytical components of the Marketing team across the group.
• Required
• KSA

Prior experience in E-Commerce and/or consumer Internet is highly preferred ;a highly upcoming marketing leader in Indias Internet ecosystem or a second in command marketing leader in leading E-Commerce companies will be considered

A leader who can command and lead the entire group. The candidate should be an enthusiastic, experienced, metrics-oriented marketer who enjoys challenges and pushing his/her limits.

• Ability to collaborate across the Group.
• Result oriented and ready to take ownership.
• Must have a desire to make an impact and a high work ethics.
• Demonstrated success within B2B/B2C marketing.
• Strong understanding of Excel and analytics along with data mining. .