Head - Sales & Marketing - FMCG

The Head of sales and marketing with be responsible for:

• Revenue Growth Strategy:
• Lead the development and execution of marketing strategies aimed at driving overall topline revenue growth. Develop and implement revenue growth strategies to maximize sales and market share.
• Analyse market trends and customer insights to inform strategic decision-making.
• Marketing Budgeting and ROI Optimization:
• Oversee marketing budgeting, forecasting, and financial planning processes to ensure efficient allocation of resources across campaigns and initiatives.
• Approve marketing budgets and ensure adherence to financial limits while maximizing ROI on marketing spend across all channels.
• Lead marketing strategies by optimizing campaign efficiency, controlling costs, and driving sustainable revenue growth.
• Sales Performance Management:
• Oversee sales operations, ensuring targets are met and performance is optimized across teams.
• Implement metrics and KPIs to track sales performance and drive accountability.
• Marketing Strategy & Execution:
• Provide direction to the Head of Branding & Marketing to create effective marketing strategies that support revenue goals.
• Ensure alignment between marketing campaigns and sales objectives to enhance customer acquisition and retention.
• New Market entry:
• Develop and execute strategies for new market entry, including market research, competitive analysis, go-to-market plans, and localization of marketing campaigns to ensure successful brand penetration and growth.
• Brand custodian:
• Serve as the brand custodian, ensuring consistent brand messaging, visual identity, and tone across all marketing channels to strengthen brand equity and maintain a strong market presence.
• Strategic direction:
• Collaborate as a key member of the leadership team to shape the organization's strategic direction, drive business growth, and align marketing initiatives with overarching corporate goals.
• Market Intelligence:
• Lead efforts in gathering and analysing market intelligence to identify growth opportunities.
• Monitor the competitive landscape and adjust strategies to maintain a competitive edge.
• Customer Engagement:
• Enhance customer experience and engagement strategies to drive customer loyalty and retention.
• Oversee customer service initiatives to ensure high levels of satisfaction and address customer needs effectively.
• Team Management:
• Lead and mentor the sales & marketing teams, fostering a culture of accountability, continuous improvement, and collaboration to drive performance and achieve organizational goals.