Digital Marketing Executive

Job Title: Senior Associate – Digital Marketing

Notice Period: Immediate to 30 days

Experience Required: 4-6 Years

Job Location: Pune/Hybrid

About Accelirate

Accelirate is a leading agentic AI and automation firm, building intelligent agents that transform enterprise operations. Were a certified partner of UiPath, Microsoft, and Salesforce, with 1500+ processes automated annually across industries. Honored as a Top Workplaces USA winner five years in a row, were known for delivering scalable, agent-driven solutions that empower humans, agents, and robots to work smarter together.

• Positioning and messaging: Craft clear, compelling positioning tailored to enterprise buyers. Own the product/service narrative and keep evolving it based on feedback and usage.
• Executive Persona Alignment: Craft highly relevant, sophisticated messaging and content strategies that directly speak to the pain points of CIOs, CTOs, CISOs, Heads of AI, and other senior enterprise leaders.
• Campaigns and launches: Plan and execute product launches, awareness campaigns, and monthly motion across channels - owned, paid, outbound, and organic.
• Content strategy: Build a content engine around the product/service - landing pages, case studies, webinars, enablement material, sales decks, and more.
• Demand generation: Own the lead gen engine - SEO, performance, email, outbound strategy.
• Sales enablement: Equip sales and solutions teams with the assets, narratives, and playbooks needed to convert. Own the products external voice.
• Analytics and iteration: Define success metrics. Track whats working, whats not, and keep iterating. Own a fast feedback loop.

Qualifications (must-haves)

• 3+ years in B2B marketing with prior experience within an AI, SaaS, cloud, or enterprise technology environment across demand generation, growth marketing, or community-building roles.
• AI Ecosystem Fluency: Apply a strong technical understanding of the artificial intelligence domain—including Generative AI (GenAI), Agentic AI, and enterprise AI infrastructures.
• Deep understanding of B2B funnels, messaging, and multi-channel GTM
• Hands-on ability to write, execute campaigns, and manage outcomes
• Experience running full-stack marketing - from content to paid to ABM
• High agency and ability to operate without step-by-step instructions
• Clear, structured communicator - in copy and in meetings
• Extreme Ownership: Deep commitment to hitting pipeline, balanced with an operational bias toward immediate action.
• Project & Timeline Management: Ability to organize and seamlessly execute against multiple concurrent projects, diverse stakeholder demands, and fluid event timelines.