Digital Marketing & Lead Generation Executive

Company Description Accenflair IT Solutions Private Limited, founded in 2018, is a software development company focused on AI-driven SaaS platforms, Agentic AI solutions, and end-to-end product engineering services. The company builds intelligent digital ecosystems that support automation, insight, and innovation across retail, restaurant, education, fitness, and other domains. Its product suite includes solutions for employee productivity tracking, facial attendance and identity verification, education management, and gym management. Accenflairs technical expertise spans AI/ML, modern backend and frontend frameworks, mobile app development, databases, and cloud-native architectures. The organization emphasizes scalable, secure, high-performance solutions and maintains a customer-centric approach grounded in quality and growth.

Role Description The Digital Marketing & Lead Generation Executive will be responsible for planning and executing digital marketing campaigns to attract and nurture qualified leads for Accenflairs AI-driven products and services. Day-to-day work includes identifying target markets, conducting online market and competitor research, managing lead generation activities across channels (such as email, social media, and listing platforms), and maintaining accurate lead and prospect records in CRM tools. The role involves coordinating with sales and product teams to refine messaging, prepare marketing collateral, and support outreach for demos and consultations. This is a full-time, on-site role based in Hyderabad, requiring close collaboration with cross-functional teams to drive brand visibility and consistent lead flow.

Qualifications

• Ability to identify and qualify new leads, with practical experience in lead generation and pipeline building.
• Strong market research skills to analyze target segments, competitors, and digital trends that impact outreach strategies.
• Effective communication skills for engaging prospects, writing clear outreach messages, and collaborating with internal teams.
• Sales-oriented mindset with the ability to support conversion activities, schedule meetings, and coordinate follow-ups.
• Experience with digital marketing channels (social media, email campaigns, online listings) and basic marketing analytics.
• Familiarity with CRM tools or lead management systems and the ability to maintain organized records.
• Bachelors degree in marketing, business, communications, or a related field, or equivalent practical experience.
• Strong attention to detail, ability to work in a fast-paced environment, and a proactive approach to meeting targets.
• Exposure to IT or SaaS products, and interest in AI-driven solutions, is an added advantage.