Senior Digital Marketing Specialist

About Accion

Accion is a global nonprofit on a mission to create a fair and inclusive economy for the nearly two billion people who are failed by the global financial system. We develop and scale responsible digital financial solutions for small business owners, smallholder farmers, and women, so they can make informed decisions and improve their lives. Through targeted investment strategies, advisory solutions, and expert thought leadership, we work with local partners to develop and scale cheaper, more accessible, and customer-friendly financial solutions. Since 1961, Accion has helped build 267 financial service providers serving low-income clients in 75 countries, reaching 440 million people. More at https://www.accion.org

Position Summary

The Senior Digital Marketing Specialist reports to Accions Senior Director, Communications, and operates across all Accion brands, including the Center for Financial Inclusion (CFI), to strengthen and build the organizations digital presence and cut through with key audiences. The Senior Specialist will work across the Communications team and network throughout the organization, advising on and implementing strategies that leverage our earned and paid channels to meet teams goals. They will bring a robust understanding of recent trends in digital marketing and SEO and will stay up to date on new developments to inform Accion and CFIs content strategies.

Position Responsibilities

Social Media

• Work with teams to plan and draft compelling social media content across Accion and CFI channels with each channels target audiences and goals in mind. Manage content calendar.
• Optimize website and social analytics to inform decision-making.
• Leverage social media analytics to continually improve organic performance and identify opportunities for advertising and growth.

SEO

• Conduct keyword research and providing feedback and recommendations to optimize search traffic to the Accion and CFI websites.
• Provide copywriting, editing, and content recommendations for Accions and CFIs digital channels with a focus on SEO.

Advertising

• Work with the Senior Director, Communications, to inform strategies and execute marketing campaigns across social media and other advertising channels.
• Work with internal team members and agency leads to hone Google Grants campaigns and build out additional Google advertising strategies that complement these effortsand reflect all Accion brands positioning strategies.
• Monitor performance and hone digital advertising creative and targeting to optimize ad performance.

Other

• Use WordPress CMS to make updates to the Accion and CFI websites, as needed.
• Build out and optimize newsletters in MailChimp, providing guidance to improve email marketing performance and growth.
• Build connections across programmatic teams to inform digital marketing strategies to meet goals.
• Continually upgrade expertise in digital marketing by following the latest trends and news in this space, bringing this knowledge to the greater communications team to encourage collaboration and knowledge sharing.
• Other duties as assigned.

Position Qualifications

• 5+ years of professional experience delivering digital marketing support to reach a range of different audiences.
• Strong written and verbal English language skills and the ability to craft compelling, people-focused content.
• Experience supporting digital marketing within a mission-driven organization.
• Strong knowledge of SEO/SEM and the impacts of generative AI on SEO.
• Experience managing brand social media channels and social media advertising.
• Experience with general Google Ads required. Previous Google Grant experience highly desirable.
• Strong interest in inclusive finance, international development, or related field highly desirable.
• Interested in our mission and working globally.
• Willingness to embody our values of excellence, respect and passion for social change.

Travel Requirements

Some domestic and international travel may be required, less than 10%.

Accion is an equal opportunity employer. We are committed to a diverse and inclusive workplace culture. Accion seeks qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, change of sex or transgender status, or any other basis protected by law. Accion is committed to providing reasonable accommodations to applicants with disabilities.