Cluster Director Of Sales And Marketing

Job description / Role

Company description

Join us at Accor, where life pulses with passion!

As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status quo.

By joining us, you will become a Heartistregistered because hospitality is, first and foremost, a work of heart.

You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!

You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.

Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers and for your colleagues.

Hospitality is a work of heart.

Join us and become a Heartistregistered.

Job description

We are seeking an experienced and results-driven Cluster Director of Sales & Marketing to lead the commercial strategy across the cluster, with a strong focus on corporate, leisure, MICE, group, travel trade, wholesale and OTA business.

The successful candidate should have a minimum of 5 years’ experience in a senior sales & marketing leadership role, preferably within city hotels or a multi-property environment, with strong knowledge of local and international source markets.

Key responsibilities

• Develop and implement short- and long-term sales & marketing strategies to maximize revenue, occupancy, market share, and profitability.
• Set and monitor sales targets, KPIs, action plans, and overall team performance.
• Drive business from corporate, leisure, MICE, groups, travel agencies, tour operators, wholesalers, OTAs and key partners.
• Develop and maintain strong relationships with key accounts, business partners, and industry stakeholders.
• Identify new business opportunities, source markets, accounts, and partnerships to increase revenue.
• Conduct regular market research and competitor analysis and implement appropriate commercial actions.
• Work closely with revenue management to optimize rates, inventory, business mix, group opportunities, and revenue performance.
• Develop and manage the annual sales & marketing budget and action plan.
• Monitor account production, room nights, ADR, revenue contribution, conversion, and market performance.
• Lead sales missions, trade events, roadshows, exhibitions, and other business development activities.
• Work closely with revenue, reservations, front office, finance, and operations to ensure commercial strategies and commitments are effectively delivered.
• Manage commercial contracts, rates, allocations, payment terms, and key account agreements.
• Prepare regular sales reports, forecasts, market intelligence, and performance updates for hotel leadership.
• Lead, coach, motivate, and develop the sales & marketing team to achieve business objectives.
• Ensure compliance with Accor brand standards, commercial guidelines, policies, and procedures.
• Maintain the highest standards of professionalism, integrity, and business ethics.

Key competencies

• Strong commercial and business acumen
• Strategic sales & marketing leadership
• Revenue and results driven
• Strong negotiation and networking skills
• Excellent communication and presentation skills
• Market and competitor analysis
• Account management and business development
• Budgeting and financial awareness
• Leadership, coaching, and team development
• Strong knowledge of hospitality and key source markets
• Excellent organizational and decision-making skills

Qualifications

• Bachelor’s degree in hotel management, business administration, marketing, or a related field.
• Minimum 5 years of experience in a senior sales & marketing leadership role, preferably in a city hotel or multi-property environment.
• Strong knowledge of corporate, leisure, MICE, group, travel trade, wholesale, and OTA segments.
• Proven track record in revenue generation, business development, account management, and achieving commercial targets.
• Strong knowledge of local and international hospitality markets and key source markets.
• Excellent leadership, negotiation, communication, networking, and presentation skills.
• Strong analytical, strategic planning, budgeting, and commercial decision-making abilities.
• Proficiency in Microsoft Office and hotel sales & revenue systems.
• Previous experience with Accor or other international hotel brands is an advantage.
• Fluent in English; additional languages are an advantage.

Additional information

• Strong interpersonal and problem-solving abilities
• Fluency in English; additional languages are a plus

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.