Social Media Specialist

Key Responsibilities:

• Plan and execute platform-specific content strategies across Instagram, YouTube, Facebook, and emerging channels.
• Drive community engagement, manage comments/DMs, and foster meaningful interactions.
• Lead influencer marketing across micro, macro, and KOL categoriesonboarding, briefs, execution, and ROI tracking.
• Collaborate with agencies, creators, and internal teams to produce compelling content (videos, reels, tutorials, testimonials, etc.).
  
• Track platform analytics, prepare weekly/monthly dashboards, and recommend data-backed content optimizations.
• Work closely with the Digital Brand Manager to ensure alignment with brand values, storytelling, and product narratives.

Who Would Be a Great Fit:

• 4–8 years of experience in social media, content, or influencer marketing—

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  experience in beauty/personal care strongly preferred.
• Strong understanding of social media algorithms, content formats, and digital trends.
• Experience running influencer campaigns with measurable outcomes.
• Strong communication, copywriting, coordination, and creative thinking skills.
• Comfortable collaborating with agencies, creators, and internal brand teams.
• Willingness to relocate to Ahmedabad.