Retention Marketing Manager

Company: Acharya Lav Bhushan

Location: Jaipur, Rajasthan | Full-time | Work from Office

Salary: Up to 7 LPA

Experience: 3-6 Years

Joining: Immediate Joiner Preferred

Hiring Team: 97831 95666

Acharya Lav Bhushan is a trusted platform specializing in Astrology, Numerology, and Vastu, helping individuals achieve clarity and transformation in their personal and professional lives. Our mission is to empower people through personalized guidance and practical solutions.

We are looking for a Retention Marketing Manager who can drive repeat purchases, customer engagement, and long-term customer value through strategic WhatsApp and Email marketing campaigns. The ideal candidate should have hands-on experience with CRM tools, marketing automation, customer segmentation, and campaign analytics, preferably in an e-commerce or D2C business.

• Plan and execute WhatsApp and Email campaigns to drive repeat purchases and customer engagement.
• Build automated customer journeys, including welcome, abandoned cart, post-purchase, win-back, and reactivation flows.
• Segment customers based on purchase history, behaviour, and RFM analysis.
• Develop compelling campaign copies to improve CTR, conversion rates, and revenue.
• Conduct A/B testing of subject lines, creatives, offers, and campaign timing.
• Monitor campaign performance, including open rates, CTR, conversions, unsubscribe rates, and revenue contribution.
• Maintain database hygiene and improve message deliverability.
• Analyse customer lifecycle data to increase customer lifetime value (LTV) and reduce churn.
• Collaborate with design, technology, and performance marketing teams to optimize campaign execution.

• 1–4 years of relevant experience in Retention, CRM, Email, or WhatsApp Marketing.
• Hands-on experience with WhatsApp and Email marketing platforms and automation tools.
• Understanding of e-commerce/D2C customer journeys and retention metrics.
• Strong analytical skills and the ability to translate campaign data into actionable insights.
• Experience with customer segmentation, automated flows, and campaign optimization.
• Immediate joiners will be preferred.

Be part of a growing brand where you can take ownership of retention strategies, experiment with customer engagement initiatives, and directly contribute to business growth.

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