Aciinfotech - Chief Marketing Officer

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
17-20 years
Hyderabad
Digital Marketing/Marketing
Work from Office
Full Time

Posted: 1 year ago
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Job Description

  • We are seeking an experienced and visionary Chief Marketing Officer (CMO) to lead our marketing strategy, brand positioning, and customer engagement initiatives.
  • The CMO will be responsible for developing and executing marketing strategies that drive revenue growth, enhance brand awareness, and strengthen customer loyalty.
  • This role requires a balance of strategic thinking, data-driven decision-making, and hands-on leadership to build and scale high-performing marketing teams.

Key Responsibilities

  • Develop and execute the overall marketing strategy aligned with business goals and objectives
  • Lead brand management, positioning, and messaging to ensure consistency across all channels

- Oversee digital marketing, demand generation, content marketing, social media, PR, and

events to maximize visibility and impact

  • Collaborate with Sales, Product, and Customer Success teams to drive go-to-market strategies and growth initiatives

- Lead market research and competitive analysis to identify opportunities, customer insights,

and emerging trends

  • Build and manage a strong marketing team, providing leadership, mentorship, and professional development

- Establish clear KPIs and metrics for measuring marketing effectiveness (ROI, customer

acquisition cost, conversion rates, brand engagement, etc.)

  • Manage the marketing budget and ensure efficient allocation of resources across campaigns and initiatives
  • Drive data-driven decision-making by leveraging analytics and marketing automation tools
  • Oversee development of creative campaigns and content that engage target audiences and strengthen brand positioning
  • Build and maintain relationships with key external partners, agencies, and stakeholders

- Contribute to executive leadership discussions and provide insights into how marketing strategies can support long-term business growth

Required Skills and Qualifications

  • Bachelors degree in Marketing, Business Administration, or related field (MBA preferred)
  • 17+ years of progressive experience in marketing leadership roles, with at least 5 years in a senior management/CMO capacity

- Proven track record of developing and implementing successful marketing strategies in a B2B

and/or B2C environment

  • Deep understanding of brand management, digital marketing, content strategy, and demand generation
  • Hands-on experience with marketing tools and platforms (HubSpot, Salesforce, Google Analytics, Marketo, etc.)
  • Strong analytical skills with the ability to translate data into actionable insights
  • Exceptional communication, leadership, and stakeholder management skills
  • Experience managing large budgets and marketing operations at scale

- Demonstrated success in driving revenue growth through innovative marketing campaigns

Preferred Skills

- Experience in technology, SaaS, e-commerce, or product-based industries

  • Familiarity with global marketing and managing campaigns across multiple geographies
  • Knowledge of SEO, SEM, and performance marketing strategies
  • Exposure to investor relations or public communications (preferred for larger organizations)

- Strong network with agencies, media, and industry leaders

Soft Skills

- Strategic thinker with an innovative and growth-oriented mindset

  • Strong leadership presence with the ability to inspire and motivate teams
  • Excellent decision-making, problem-solving, and organizational abilities
  • Adaptability and resilience in fast-paced and changing environments

- Collaborative mindset with cross-functional teams and executive leadership


Skills

IT Marketing HeadMarketingIT MarketingMarketing HeadChief Marketing OfficerECommerceMarketing CommunicationsBrand ManagementB2B MarketingSaaSMarketing

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