Senior Executive - Digital Marketing

Work Location: Bangalore

Role: Digital Marketing Executive

Experience: 4 to 6 Years of Experience of digital marketing and communications preferably with an advertising / Digital agency work experience

Qualification: MBA/ PGDM

This position will be responsible for driving Digital Marketing and Internal Communications.

Roles and responsibilities:

• Review content for marketing campaigns, creatives and website using SEO best practices and guidelines to generate traffic to our site
• Give ideas for catchy content for companys social platform such as LinkedIn, Face book, YouTube, Instagram etc
• Identify, develop, evaluate and execute Digital marketing strategy with experience in advertising on Social Media Platforms like Facebook, Twitter, Instagram and LinkedIn
• Monitor corporate branding initiatives across various projects to deliver quality corporate brand image consistently
• Collaborate with other departments to create innovative content ideas
• Conduct market research and devise strategies based on the research and help produce reports
• Liaise with internal teams from various departments to obtain briefs and requirements for new launches & other business updates and execute the initiatives and ensure timely closure
• Maintain and update company websites, portals and analyse the same
• Collaborate with internal teams and HR to generate the inputs for HR Initiatives and executions
• Co-ordinating with marketing team and employees for internal video creations

Skills:

• Excellent writing skills, as well as the ability to communicate and collaborate effectively.
• Knowledge of technical writing and topics
• Time management
• Strong understanding of various digital/social marketing channels and digital performance metrics, SEO
• Understanding of digital advertising, mainly Google and LinkedIn Ads