Social Media Manager

Hiring for Social Media Manager for leading beauty e-commerce company

CTC: 25LPA(F)

Location: Bangalore

Role Overview

• Were looking for a Social Media Lead who understands fashion, culture, and conversations.
• Someone who can build a distinctive brand voice, create scroll-stopping content, and scale
• influencer marketing to drive both brand love and business growth.
• This role requires equal parts creative instinct and performance orientation.

Key Responsibilities

1. Social Strategy & Content

• ? Build and execute social media strategy across Instagram, YouTube, and emerging platforms.
• ? Develop monthly content calendars aligned to launches, campaigns, and key sale moments.
• ? Lead ideation for reels, static content, IPs, memes, and community-driven formats.
• ? Ensure brand voice is sharp, relatable, and culturally relevant.
• ? Drive engagement growth (not just reach) through relatable humour, trends, and conversation-led content.

2. Influencer Marketing

• ? Build and scale a strong influencer ecosystem (macro, micro, and creators).
• ? Lead influencer campaigns end-to-end: identification, negotiation, briefing, execution, tracking.
• ? Create long-term creator partnerships and recurring brand IPs.
• ? Drive measurable ROI across awareness, engagement, and conversions.

3. Performance & Analytics

• ? Track KPIs: reach, engagement rate, saves, shares, follower growth, and conversions.
• ? Translate insights into actionable content improvements.
• ? Work closely with performance marketing to amplify high-performing content.
• ? Benchmark against key lingerie and fashion brands in the market.

4. Community & Brand Building

• ? Own community management and social listening.
• ? Build a culturally relevant, conversation-led brand presence.
• ? Respond to trends quickly while maintaining brand consistency.
• Who You Are
• ? 78 years of experience in social media marketing (preferably in fashion, beauty, D2C, or lifestyle brands).
• ? Strong understanding of Instagram-first content ecosystems.
• ? Proven experience managing influencer marketing at scale.
• ? Deep understanding of reels, trends, and algorithm-driven growth.
• ? Strong creative judgement with business acumen.
• ? Comfortable working in a fast-growing, high-ownership environment.