HEAD OF MARKETING STRATEGY

We need someone who has:

• Owned global marketing strategy, not just campaigns or GTM
• Built and structured integrated proposition frameworks across multiple capability areas
• Positioned complex analytics, data or technology-led services in B2B environments
• Partnered directly with Business Unit and Sales leaders on growth strategy
• Led senior strategy teams, ideally in a consulting, analytics or tech-enabled services context
• Operated at Director level with credible exposure to executive stakeholders

• Develop and execute comprehensive marketing strategies to drive business growth in the BFSI sector.
• Collaborate with cross-functional teams to launch new products and services, ensuring successful product-market fit.
• Analyze market trends, competitor activity, and customer needs to inform strategic marketing decisions.
• Manage budgets, track key performance indicators (KPIs), and optimize marketing campaigns for maximum ROI.

Job Requirements :

• 12-26 years of experience in product or solution marketing within the BFSI industry.
• Proven track record of developing effective go-to-market strategies that drive revenue growth.
• Strong understanding of financial services markets, including banking, insurance, investment products etc.