Hiring For Adobe Campaign - Email Marketing - Senior Associate

Database Marketing

• Design and implement campaign workflows and audience journeys
• Automate recurring campaigns with dynamic logic based on behavioral and audience triggers
• Build and manage target audiences in Adobe based on criteria and segmentation logic
• Coordinate with Email Authors/ Marketers to ensure content and audience containers are synchronized for timely launch
• Perform data QA to ensure list integrity, segmentation accuracy, and compliance with targeting rules
• Collaborate with marketing automation team to align audience logic with campaign triggers and journey orchestration
• Monitor segmentation performance and maintain documentation of targeting logic
• Conduct A/B and multivariate testing across Adobe Campaign
• Monitor and QA campaign executions to ensure compliance, tagging accuracy, and operational efficiency
• Troubleshoot campaign and platform issues and liaise with technical teams for workflow resolution
• Document campaign logic, setup guides, and training materials for process handover or scaling

Assumptions/Client Dependencies

1. Access to shared drives, group mailbox etc. will be provided
2. Admin or elevated access to Adobe Campaign and Adobe Experience Platform (AEP)
3. Defined process for submitting and reviewing MIR tickets for both standard and complex segmentation needs
4. Coordination checkpoints with Email Authoring and Automation teams to ensure smooth handoff and shared accountability
5. Training on existing process and access to documentation and process manuals, if available
6. TRP will assign a point of contact for this engagement to provide process-specific requirements