Assistant General Manager - Marketing

Join ADAMA A Global Leader in Crop Protection shaping the future of agriculture.

With nearly 8,500 employees and $4 billion in annual sales across more than 100 countries, ADAMA is one of the worlds top crop protection companies and part of the Syngenta Group. Our mission is to create simplicity in agriculture helping farmers grow. We are proud to foster a diverse and inclusive workplace and welcome candidates from all backgrounds.

Role:- AGM- Marketing

Experience: - 15-20 Years of relevant experience

Employment: - Full Time

Work Location: - Guntur

Reporting Manager: - Business Head

Responsibilities

Key Responsibilities:

Strategic & Business Growth

• Develop and drive new market development and revenue maximization strategies aligned with zonal business objectives.
• Identify high-potential markets and crop segments to expand market share and strengthen competitive positioning.
• Lead channel sourcing and market expansion initiatives to penetrate underserved and untapped territories.
• Formulate and execute zone-wise business plans, including demand generation, pricing, and trade strategies.

• Build long-term relationships with distribution partners through structured engagement, forecasting, and trade marketing plans.
• Ensure effective primary and secondary sales movement, especially in underpenetrated (white space) markets.

• Drive end-user demand creation strategies through farmer engagement programs, demo activities, and field campaigns.
• Collaborate with the Product Management team to design and execute impactful promotional campaigns.
• Identify key sales points and ensure strong merchandising visibility to enhance brand presence.
• Lead pilot testing of new products, gather market insights, and provide actionable feedback for commercialization.
• Analyze monthly end-user sales and market trends to design targeted market share growth initiatives.

• Translate marketing strategies into on-ground execution plans in collaboration with the sales team.
• Ensure achievement of zonal sales targets through effective planning, monitoring, and corrective actions.
• Drive inventory planning, forecasting accuracy, and supply coordination to avoid stock-outs or overstocking.

• Demonstrate strong leadership by mentoring, guiding, and developing team members to achieve high performance.
• Build capabilities within the field and marketing teams through regular process training, technical training on product and crops, coaching, and knowledge sharing.
• Foster a culture of accountability, collaboration, and performance excellence across the zone.
• Ensure optimal utilization of resources and drive cost-conscious decision-making within the team.

• Ensure effective accounting practices, JDA management, MIS, and reporting systems for self and team as per defined norms.
• Monitor and control budgets, expenses, and ROI for all marketing and sales initiatives.
• Maintain compliance with organizational policies and regulatory requirements across all activities.

• Qualification: B.Sc. (Agri and M.Sc. (Agri) / MBA
• Experience: 15 to 20 years experience in sales of Crop Protection Solutions and / or other agricultural inputs

• Strategic thinking & market analysis (crop trends, farmer insights, competitor intelligence)
• Integrated marketing & brand management (campaigns, GTM, product positioning)
• Demand generation expertise (farmer engagement, rural activation, digital outreach)
• Cross-functional collaboration & stakeholder management
• Team leadership & marketing capability building

We value diverse experiences, fresh thinking, and a collaborative mindset. If youre passionate about making a real impact in the world of agriculture and want to grow with a company that invests in its people, youll feel right at home here.