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Job Description
Responsibilities
- Social Media Management
- Create engaging content and draft compelling post copies for APSEZs social media platforms.
- Work on creatives with a strong sense of design aesthetics and presentation.
- Coordinate with external agencies to streamline day-to-day activities and ensure timely delivery.
- Plan and execute social media campaigns aligned with APSEZs brand and business objectives.
- Use social media monitoring tools to track performance, engagement, and sentiment analysis
- Digital Campaigns & Brand Awareness
- Design and execute online campaigns to drive global brand awareness, affinity, and engagement.
- Monitor campaign performance and optimize for desired results.
- Internal Communications
- Develop and implement internal communication strategies to keep employees informed and engaged.
- Draft intranet updates, and internal announcements.
- Support leadership messaging and ensure alignment with organizational goals.
- Manage internal events such as town halls, employee engagement programs, and recognition initiatives.
- Cross-Functional Collaboration
- Work closely with internal teams (marketing, operations, HR, etc.) to ensure consistent messaging and integrated communication strategies.
- Website Management
- Contribute to the revamp of APSEZs website as part of the Digital Engagement Strategy.
- Ensure content accuracy, user experience enhancement, and brand consistency.
- Understanding Brand & Business Together:
- Align all communication with APSEZs vision, mission, and core values.
- Ensure messaging reflects business priorities (ports, logistics, sustainability, innovation).
- Maintain consistency across social media, website, and internal platforms.
- Translate complex business updates into simple, engaging narratives for diverse audiences.
- Balance brand-building initiatives with business-driven campaigns for measurable impact.
- Bachelors degree in Mass Communication, Journalism, Marketing, Public Relations, or a related field.
- 610 years of experience in Corporate Communications, Digital Communications, or Brand Communications.
Skills
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