Lead Marketing Strategy

Responsibilities

Marketing Strategy & Planning

• Assist in developing and implementing project-specific and corporate marketing strategies aligned with business objectives.
• Support annual marketing plans, budget allocation, and strategic initiatives for ongoing and upcoming projects.
• Conduct market assessments to identify customer trends, demand patterns, and growth opportunities.
• Develop go-to-market strategies for new project launches and sales initiatives.

Market Research & Consumer Insights

• Conduct market research and customer behavior analysis to identify target audience segments.
• Gather and analyze customer insights to improve product positioning and marketing effectiveness.
• Monitor real estate market trends, industry developments, and competitor activities.
• Prepare strategic recommendations based on market intelligence and business requirements.

Brand Management

• Ensure adherence to brand guidelines across all marketing and communication activities.
• Support initiatives to enhance brand visibility, reputation, and customer perception.
• Coordinate with creative and digital agencies for development of marketing collateral and campaigns.
• Maintain consistency in messaging across online and offline channels.

Campaign Management

• Plan and execute integrated marketing campaigns across digital, print, outdoor, events, and social media platforms.
• Track campaign performance and suggest optimization measures to improve ROI.
• Coordinate with media agencies and vendors for campaign deployment and execution.
• Ensure timely delivery of marketing activities within approved budgets.

Digital Marketing & Lead Generation

• Support digital marketing initiatives including SEO, SEM, social media, email marketing, and performance marketing.
• Track lead generation effectiveness and marketing funnel performance.
• Analyze customer acquisition costs, lead conversion metrics, and campaign outcomes.
• Work closely with Sales and CRM teams to improve lead quality and conversion rates.

Strategic Reporting & Analytics

• Prepare marketing dashboards, reports, and presentations for management reviews.
• Monitor project-wise marketing performance and customer engagement metrics.
• Analyze campaign ROI and business impact of marketing investments.
• Present actionable insights to support strategic decision-making.

Stakeholder Management

• Collaborate with Sales, CRM, Product Development, Design, Finance, and external agencies.
• Coordinate with channel partners and vendors for marketing initiatives.
• Support leadership in strategic marketing projects and special assignments.

Educational Qualifications

• MBA / PGDM in Marketing, Strategy, Business Management, or related discipline from a reputed institution.
• Bachelors degree in Marketing, Business Administration, Commerce, Engineering, or related field.

Experience

• 3–7 years of experience in Marketing Strategy, Brand Management, Business Development, Market Research, or Strategic Marketing.
• Preferably from Real Estate, Infrastructure, Hospitality, Retail, FMCG, or Consumer-focused industries.
• Experience in campaign management, market intelligence, customer analytics, and lead generation strategies.
• Exposure to project launches, branding initiatives, and performance marketing will be preferred.