Adda247 - Business Head

About Adda Education:
At Adda Education, we're building Bharat's most trusted employability ecosystem - empowering learners from Bharat to build better lives through impactful, employability-led education. Backed by marquee investors like Google, WestBridge, Info Edge & Asha Impact, Adda Education is India's largest vernacular learning platform.
Through our brands (Adda247, StudyIQ, PrepInsta, Career247), we cater to more than 100M+ learners in a year.
We are hiring a Business Head who will own our new product end-to-end-to drive growth, engagement, retention, content ops, and product innovation.
This is a full P&L, full-stack ownership role across product, tech, GTM, growth, marketing, content, service & partnerships.
What You Will Own
1. P&L + Strategy Leadership
- Own revenue, margin, costs, CAC, LTV, churn, retention and payback.
- Set long-term strategy, 12-quarter roadmap, and OKRs across the business.
- Build a subscription-first growth engine (trials - conversions - renewals - referrals).
2. Product & User Experience (like a PM + GM)
- Drive product roadmap with engineering + design + content teams.
- Build features that improve DAU/WAU, learning minutes, NPS, stickiness & renewal rate.
- Own the full learner journey: onboarding - discovery - learning - outcomes.
- Run A/B tests on pricing, packaging, funnels, content formats & nudges.
- Champion a "consumer internet" product mindset, not a coaching mindset.
3. Growth, Marketing & Distribution
- Create high-efficiency growth loops inspired by Netflix/Spotify-style user journeys.
- Reduce CAC with content-led acquisition, creators, influencers & performance marketing.
- Lead GTM for new features, new exams, new states & new pricing bundles.
- Build referral, gamification, XP systems, badges, daily goals (habit loops).
4. Content & Academic Strategy
- Define the content model: recorded, live, modular, practice first, AI assistants etc.
- Work with SMEs, creators and teachers to build scalable content pipelines.
- Build content quality frameworks (completion rates, satisfaction scores, insights).
5. Service, Support & Customer Experience
- Build smooth support workflows: chat, WhatsApp, in-app support, helpdesk etc.
- Own the entire payments - renewal - subscription management systems.
6. Team & Cross-Functional Leadership
- Hire & mentor across growth, product, ops, content, analytics & user success.
- Build a culture of speed, experimentation, ownership & problem-solving.
- Weekly business reviews, dashboards, financial tracking & deep dives.
Ideal Candidate Profile
- You should be the kind of leader who:
- Has scaled a B2C subscription product (Edtech, fintech, OTT, gaming, consumer internet).
- Has experience with PLG (product-led growth) and habit-forming product design.
- Has run P&L of - 20-150 Cr or been a GM/Category Head/Business Head.
- Understands Tier-3/4 user behaviour deeply (content formats, price sensitivity, trust gaps).
- Is equally comfortable with strategy and dirty-hands execution.
- Is data-obsessed - runs cohorts, funnel reports, retention curves and CAC payback.
- Can translate consumer insights into actionable product and growth levers.
What will make you our first choice:
1. Strong understanding of govt exams is a plus but not mandatory.
2. Previously owned and scaled Product-Led Growth for a subscription-first B2C platform, including full funnel ownership across trials - conversions - renewals - autopay retention.
3. Must have led cross-functional teams.