Adfactors PR - Group Head/Senior Group Head - Public Relations
Digital Marketing/Marketing
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Job Description
Company: Adfactors PR | Location: Mumbai | Experience: 13 - 18 years
Reports to: Managing Director / Business Head
Position: Group Head / Senior Group Head
Role Summary:
Lead a portfolio of client accounts and own client relationships, communication strategy, and revenue growth. The role suits a senior professional from PR, consulting, corporate communication, or journalism (technology journalism is a plus) with credibility among business leaders and media.
Preferred background: Experience handling B2B technology, start-ups, enterprise technology, corporate communication, industrials, and advocacy.
Key Responsibilities:
- Client leadership: Act as strategic counsel to CXOs, CMOs, founders, and corporate communication heads. Lead planning and business reviews, and retain and grow accounts.
- Strategy and counsel: Build integrated communication plans covering media relations, thought leadership, corporate reputation, stakeholder engagement, and digital. Provide issue and crisis counsel.
- Media relations: Maintain strong relationships with business, technology, and trade journalists and editors. Oversee spokesperson programmes, launches, and event visibility.
- Thought leadership and advocacy: Develop narratives, op-eds, and POVs. Lead policy and advocacy communication, and engage industry bodies and external stakeholders.
- Start-up and enterprise engagement: Support start-ups through funding, launch, and growth communication, and enterprise clients through corporate positioning and B2B campaigns.
- Team leadership: Lead, mentor, and set KPIs for the Mumbai team. Build talent and succession.
- Business and financial management: Own portfolio revenue, profitability, billing, and collections. Contribute to annual planning.
- New business: Lead pitches and proposals, and generate leads through industry networks.
- Measurement: Ensure insightful reporting on coverage quality, share of voice, sentiment, and business impact.
- Agency visibility: Represent Adfactors PR at industry forums, awards, and speaking engagements.
Qualifications and Experience:
- 13 - 18 years in public relations, consulting, corporate communication, or journalism.
- Proven experience across B2B technology, start-ups, enterprise technology, corporate, industrials, and advocacy.
- Graduate / postgraduate in Mass Communication, Journalism, Management, or a related field; an MBA is an advantage.
- Proven record of managing large accounts and teams, ideally at an agency.
Key Skills:
- Excellent writing and editorial judgement.
- Strong media and stakeholder network.
- Crisis and reputation management.
- CXO and founder-level client handling.
- People leadership and mentoring.
- Commercial acumen and P&L ownership.
- Pitching and presentation skills.
KPIs:
Client satisfaction and retention, portfolio revenue and profitability, new business wins, quality of media and thought leadership outcomes, team engagement and attrition, and timely collections.
Skills
Corporate CommunicationPublic RelationsMedia RelationsP&LMarketingMarketing HeadMarketing CommunicationsMediaIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
A multi-specialist, full-service firm, we serve over 300 retained clients across 40 cities in India. The clients include some of the largest corporations, conglomerates, financial institutions and governments, as well as a host of bright, young start-ups and unicorns. We have a track-record of successfully delivering on complex and challenging PR briefs – often characterized by high stakes, urgency and a sense of uncertainty about the potential outcomes. Our approach is rooted in robust problem-definition and customizing the solution. In an industry built on standard templates and processes, we explore creative solutions for each brief. And, of course, superior execution is a widely acknowledged strength of Adfactors PR. Our business is built on a few simple tenets. In a complex world with trust deficit, we believe public relations is 90 per cent behavior and 10 per cent communications. We believe relationships are key to sustainable business and integrity, while transparency, purpose and fairness are critical elements of a successful public relations program. As a firm, we practice what we preach. Culture is our strength and our culture is built on simple tenets of integrity, transparency, fairness and simplicity. Constant, incremental innovation for creating value for our clients is also a part of our value system. The few businesses that we do not work for include: Tobacco, alcohol, meat-processing and gambling.
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