98+ Applicants
Posted: 1 week ago
0-1 years
India
work from office
Posted: 1 week ago
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Applicants: 98+
Job Description
About Company
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Job Description
- Drive User & Revenue Growth
- Own growth metrics across the funnel: acquisition, activation, engagement, retention, and monetization
- Scale card issuance, activation rates, and add-on product adoption through targeted growth initiatives
- Data-Driven Strategy & Experimentation
- Develop and implement segmentation and propensity models to identify high-value user cohorts
- Design and execute A/B tests to optimize conversion rates across onboarding, KYC, and transaction journeys
- Translate data insights into actionable growth strategies
- Customer Lifecycle Management
- Build and automate lifecycle campaigns (onboarding, activation, retention, reactivation)
- Improve retention metrics through behavioral segmentation and personalized engagement journeys
- Product & Feature Optimization
- Collaborate with product, engineering, and design teams to enhance payment features and user journeys
- Identify friction points and drive improvements in onboarding (e.g., KYC), payments flow, and rewards systems
- Personalization & Engagement
- Develop and scale personalized marketing campaigns using CRM tools
- Build and optimize rewards and offer engines to increase transaction frequency and user stickiness
- Channel & Campaign Optimization
- Optimize communication channels (push, SMS, email, in-app) using analytics and performance tracking
- Improve campaign ROI through continuous monitoring and iteration
- Analytics & Reporting
- Create dashboards and reporting frameworks to track key growth metrics
- Provide regular insights to leadership on performance, trends, and opportunities
Skills
Marketing CampaignsOptimizationMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Aditya Birla Capital Digital Limited is the digital arm of Aditya Birla Capital, focused on building a comprehensive digital platform/app to offer various financial services and solutions to customers.
Important dates & deadlines?
Application Deadline
07 Nov 26, 05:57 PM IST
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