Vertical Head - Plastisizers & Additives - South Zone

As a Market Analyst, you will be responsible for conducting market mapping, analyzing market trends and customer behavior, assessing opportunities, and providing industry-specific recommendations. You will meet with existing customers to understand their needs, identify new customers, and prepare reports on customer mapping and product consumption. Additionally, you will lead and implement annual business plans, work closely with the sales team to achieve business goals, and coordinate production and logistics to meet market demands. Your role will also involve managing channel partners, training the sales team, troubleshooting customer issues, and overseeing credit management. Furthermore, you will be responsible for people management, brand promotion, and awareness activities.

Key Responsibilities:

• Conduct market mapping including geographic and behavioral segmentation
• Analyze market trends and customer behavior related to price reduction or value addition
• Assess scope and scale of opportunities and provide recommendations
• Meet existing customers to understand applications and requirements
• Identify new customers based on feedback from existing customers
• Prepare reports on customer mapping and product consumption
• Segregate customers interested in product trials
• Lead and implement annual business plans for defined products
• Roll out annual business targets into monthly targets
• Coordinate with sales team, production, and logistics to prioritize orders
• Encourage customer visits to improve networking and relations
• Review and assess progress on business development plans
• Provide lead inputs for demand forecasting
• Manage and build channel partners to enhance market share
• Focus on regions needing good channel partners
• Train sales team on new applications and troubleshooting
• Conduct joint visits with sales team to educate them technically
• Monitor and review receivables and ensure timely collections
• Review credit limits, security, and credit days for customers and distributors
• Conduct annual reviews of channels and propose plans
• Give clear goals to the team and build teams" KRAs
• Train the team on product know-how and market understanding
• Monitor and review team performance and implement HR policies
• Ensure brand promotion and awareness across the assigned region
• Prepare annual calendar and participate in important exhibitions
• Prepare advertising/promotion strategy and implement print media for brand promotion

Qualifications Required:

• Bachelor's degree in Business Administration, Marketing, or related field
• Proven experience in market analysis and business development
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal abilities
• Ability to work collaboratively with cross-functional teams
• Knowledge of credit management and channel partner management
• Prior experience in training and people management is a plus

(Note: No additional details of the company were mentioned in the job description.),