Digital PM Channels& Commerce

Key Result Area Supporting Actions 1. D2C Revenue & Channel Growth   • Own e-commerce GMV across BirlaOpus.com & Markeplaces, and deliver the annual revenue commitment • Onboarding, pricing, promotions and offer for website & marketplace channels as per guardrails. • Plan and run sale-event readiness and extend the commerce portfolio to new offerings. • Reduce cancellations and RTO losses. 2. Commerce Experience – Merchandising, Checkout & Payments   • Own the shopping journey on the owned D2C channel: merchandising UX, product discovery-to-cart, PDP quality and checkout. • Own the checkout and payment experience end-to-end, including payment gateway performance, failure handling and controls. • Run a continuous experiment backlog on conversion, AOV and drop-off, with the Web/App & Discovery roadmap as the upstream feed. • Apply UX research and quality-gate standards set by the Lead before every commerce release. 3. Order Management & Fulfilment • Build and run the OMS as the platform that routes every order to the right fulfilment node. • Own last-mile fulfilment integration with third-party ESPs and retailer fulfilment, including same-day and express delivery models. • Hold fulfilment SLAs, order-error, returns and RTO performance, co-owned with Head Field Services & Retailing. 5. Catalogue, Listings & Platform Health • Own catalogue and listing management across all channels: SKU coverage of the range, images, specifications and pricing. • Get new launches live on every channel & catalogue audit. • Keep marketplace listing health strong – active SKUs, buy-box share and ratings – using product master data. • Track website and marketplace platform performance KPIs. 6. Commerce Data, Reporting & Roadmap • Own the D2C commerce roadmap and prioritise it against revenue, margin and customer-effort impact. • Performance reviews – sales & channel mix. • Define the commerce event taxonomy and funnel dashboards with Data & Analytics; track unit economics. • Run the review rhythm for the commerce portfolio and surface risks and dependencies early.