Area Business Manager - Bharat

About the Company

Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands.

As of March 31, 2025, the Company operates a retail footprint of over 4.6 million sq. ft., comprising 3,253 exclusive brand outlets, presence across 38,000+ multi-brand outlets, and over 7,000 shop-in-shops in department stores across the country.

The Companys brand portfolio includes Indias most established and trusted names – Louis Philippe, Van Heusen, Allen Solly, and Peter England – each with a legacy of over 25 years.

These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion, and operational excellence across product lines spanning formal, casual, and occasion wear.

ABLBL has built a strong presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India. The Companys portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok. American Eagle has emerged as one of Indias most preferred premium denim brands, while Reebok – transitioned under the Companys management in 2022 – has expanded its footprint across multiple channels. Simon Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections.

Roles and Responsibilities

Tapping Business potential for the Region

· Footfall generation- Ensures execution of the footfall generation plan and monitors quality

· Store business plan inputs

· Competition Mapping- Compiles the competition information (sales, offer & merchandise) and validates between locations / markets. Builds up a picture of emerging threats / opportunities.

· Business development- Generate leads for RM in terms of business potential and scope for newer stores

Franchisee Management

· Key relationship manager with the franchisee on operational aspects and ensuring compliance on SOPs etc

· Encouraging investment from franchisees

Merchandize Management

· Undertakes regular store visits and recommends merchandise changes, if required, and points out the gaps

Store Operations

· Monitor store opening timelines

· Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance.

· New Store opening- Responsible for recruitment and managing store opening checklist

· SOP Compliance: Undertakes regular store audits and points out the gaps

· Rectifies and maintains store standard

Understanding Consumer needs

· Information Collection- Ensure compliance to the procedures and a high rate of registration.

· Information Analysis- Understand the difference in the consumer make up between stores and utilize that knowledge to help the business customize its strategies for the stores

· Develop rapport with top customers (approx 20) of every store.

Team Management

· Recruitment- Hire Store Manager under RMs guidance

· Store manager quarterly appraisal/ performance review

· Motivate and engage the team at the stores

· Sales Targets- Sets weekly targets for the stores in line with trend of the market, expectations of business from his area and store teams views

· Spend Budget- Compliance monitoring, set monthly spends.

· Training- To work with CCAs / SMs to improve specific skill area. Cross transplant skills across stores. Ensure compliance to the training calendar

Qualifications & Experience

• Master of Business Administration (MBA) qualification preferred.
• Relevant experience in Retail operations, Business Acumen, Planning, Business Development.