98+ Applicants
Posted: 3 days ago
0-1 years
India
work from office
Posted: 3 days ago
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Applicants: 98+
Job Description
About Company
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Job Description
Key Result Areas
Supporting Actions
Impact the Brand Financials
Supporting Actions
Impact the Brand Financials
- Monitor the marketing budget and expenditure on key Brand and sports marketing initiatives
- Negotiate with vendors to get the best rates for procuring marketing collaterals
- Ensure timely vendor onboarding, PO release and invoice submission for all vendors
- Define & track the targeted customer in terms of demographic & psychographic profile
- Understand triggers influencing buying, buying process and shopping behavior
- Coordinate with mainline, digital, media, and creative agencies to ensure timely delivery of creative concepts.
- Proactively plan for the social media content calendar with the digital agency and set up a tracking system to monitor all content and feedback received on the medium.
- Ensure timely delivery of artworks and see through the execution of the same.
- Ensure efficient Media Planning & Buying
- Plan the marketing Campaign Effectiveness
- Track consumer feedback and relay the same to the relevant teams
- Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
- Build Marketing Plans and Budget for executing on agreed objectives
- Innovate in marketing execution to build marketing cost efficiencies
- Agency Management
- Athlete & Influencer management
- Timely execution of all marketing collaterals
- Timely Delivery of all merchandise to partners
Skills
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About Company
Aditya Birla Lifestyle Brands Limited is focused on building a strong presence in the dynamic and rapidly growing branded apparel market in India. The company houses some of the most iconic brands in the industry.
Important dates & deadlines?
Application Deadline
13 Nov 26, 04:23 PM IST
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