Relationship Manager, Institutional Sales, Chennai

Job Purpose

To achieve the sales target and increase market share, establish strong relationships, service standards and explore untapped potential clients and to acquire new client base while sustaining business growth consistently.

Job Context & Major Challenges

Job Context:/Job Challenges:Birla Sunlife Asset Management Company is one of the early entrants into the market with a 15 year history of Asset Management in India. It is a joint venture between the Aditya Birla Group and the Sun Life Financial Services Inc. of Canada.

About The AMC Industry –

The mutual fund industry added approx Rs. 254000 crores making the total AUM approx. Rs. 747000 crores.

The average AUM of the fund houses rose 52% (from Rs. 492936 crores to Rs. 747525 crores from March 2009 to March 2010), as per the data available on the AMFI website. Birla Sun Life Mutual Fund during the same period, retained its position amongst the top 5 MFs in India with an increase of 32.37% in its average AUM (from Rs. 47096 crores to Rs. 62343 crores from March 2009 to March 2010).

Identify new client segment to get business from them to increase gross and net sales. Has to handle existing clients and increase business output from them by adequate planning and strategy. Has to have high level of connectivity with large corporate clients and increase service standards, Visibility and goodwill among corporate clients.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

• KRA1 Business Management and achieving the set target of Net & Gross sales with the existing and newer clients Maximise business through top clients through sound relationship.
• Conduct business meetings and across the table presentations to corporate clients.
• Identify high-end potential clients to expand the business base
• KRA2 Build strong Client Relationship ensuring high level of client relationship and service. Maintain excellent relationship with existing clients and expansion of key clients
• Ensuring high volume of business in the given location/segment to achieve the desired gross sales.
• Develop and maintain key corporate clients.
• KRA3 Maintaining MIS & Reporting Update client ownership report every month regularly to state/centre head.
• Maintain New client MIS and report to State/centre head