Digital Marketing & Growth Executive

Department:** Marketing

Job Summary

• We are looking for an experienced and results-driven Digital Marketing & Growth Executive to work closely with the Marketing Manager.
• The candidate will be responsible for strengthening the company's brand presence, executing digital marketing strategies, generating qualified B2B leads, and supporting business growth.

Key Responsibilities

• * Develop and execute digital marketing strategies and brand-building initiatives.
• * Manage SEO activities to improve website rankings and organic traffic.
• * Plan, execute, and optimise Google Ads and Meta Ads campaigns.
• * Generate qualified B2B leads through digital marketing channels.
• * Plan and execute email marketing campaigns.
• * Develop product marketing strategies, product content, brochures, and sales presentations.
• * Manage content planning for LinkedIn, Instagram, and other relevant platforms.
• * Support the sales team with marketing materials and lead-generation initiatives.
• * Analyse campaign performance, track KPIs, and prepare regular reports.
• * Conduct competitor research and identify new marketing opportunities.

Required Skills & Qualifications

• * Graduate in Marketing, Business Administration, Digital Marketing, or a related field. BBA/MBA graduates preferred.
• * 1-3 years of hands-on digital marketing experience.
• * Good knowledge of SEO, Google Ads, Meta Ads, and email marketing.
• * Understanding of brand strategy, product marketing, sales enablement, and lead generation.
• * Familiarity with Google Analytics 4, Google Search Console, and Meta Ads Manager.
• * Strong analytical, communication, planning, and execution skills.
• * Experience in B2B or industrial marketing will be an added advantage.

Ideal Candidate

• A proactive professional who can independently execute marketing activities, strengthen brand visibility, generate quality leads, and contribute to measurable business growth while working under the guidance of the Marketing Manager.