Adityaram Properties - Head - Marketing

Role: Marketing Head

Location: CHN

Experience: 15 to 20 Years

Job Summary:

The Marketing Head will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, lead generation, customer engagement, and sales growth across residential, commercial, and mixed-use real estate projects. The role involves managing digital and traditional marketing channels, overseeing agency relationships, optimizing marketing ROI, and supporting business expansion objectives.

Key Responsibilities:

Strategic Marketing:

• Develop and implement annual and project-specific marketing strategies.
• Create brand positioning and communication plans for ongoing and upcoming projects.
• Conduct market research, competitor analysis, and customer insights studies.
• Align marketing initiatives with sales and business objectives.

Lead Generation & Sales Support:

• Drive qualified lead generation through digital and offline channels.
• Collaborate closely with the sales team to improve lead conversion rates.
• Monitor and optimize cost per lead (CPL), cost per acquisition (CPA), and marketing ROI.
• Develop campaigns to support project launches and inventory movement.

Digital Marketing:

• Lead SEO, SEM, social media, content marketing, email marketing, and performance marketing initiatives.
• Manage website strategy, landing pages, and marketing automation tools.
• Analyze campaign performance using analytics platforms and dashboards.
• Improve online reputation management and customer engagement.

Brand Management:

• Maintain consistent brand identity across all marketing materials.
• Manage advertising campaigns, PR activities, media relations, and corporate communications.
• Oversee creative development including brochures, videos, presentations, and promotional materials.

Project Launches & Events:

• Plan and execute project launch campaigns.
• Organize property exhibitions, channel partner events, customer engagement programs, and corporate events.
• Coordinate with agencies, vendors, and event partners.

Budget & Team Management:

• Prepare and manage annual marketing budgets.
• Monitor marketing expenditures and ensure optimal utilization.
• Lead and mentor the marketing team.
• Manage relationships with advertising, digital, PR, and creative agencies.

Analytics & Reporting:

• Track marketing KPIs and campaign effectiveness.
• Present monthly and quarterly reports to senior management.
• Recommend data-driven improvements to marketing strategies.

Required Qualifications:

• MBA in Marketing, Business Administration, or related field.
• Bachelor's degree in Marketing, Business, Communications, or related discipline.
• Certifications in Digital Marketing are preferred.

Experience:

• 10-15+ years of marketing experience.
• Minimum 5 years in a leadership role.
• Prior experience in real estate, property development, construction, or related industries preferred.
• Proven track record in lead generation and brand building.

Required Skills:

• Strategic marketing planning.
• Real estate marketing expertise.
• Digital marketing and performance marketing.
• Brand management.
• Market research and analytics.
• Budget management.
• Team leadership.
• CRM and marketing automation tools.
• Strong communication and stakeholder management skills.

Key Performance Indicators (KPIs):

• Qualified leads generated.
• Cost per lead (CPL).
• Lead-to-sale conversion rate.
• Marketing ROI.
• Website traffic and engagement.
• Brand awareness metrics.
• Sales revenue contribution.
• Customer acquisition cost (CAC).
• Project launch success metrics.

Preferred Industry Exposure:

• Residential real estate.
• Luxury housing projects.
• Property development and construction.