Marketing Head

Role & responsibilities:

1. Digital & Performance Marketing

• Build, run, and scale paid acquisition campaigns across Google Ads, Meta, and programmatic channels.
• Optimize full-funnel metrics including CAC, ROAS, leads, and store footfalls.
• Deploy hyper-local geo-targeting to drive direct foot traffic to retail showrooms.

2. Retail Store Expansion (ATL & BTL)

• Formulate 360 launch playbooks for new flagship and regional store openings.
• Lead local media buying, OOH campaigns, event sponsorships, and store launch activations.
• Drive ongoing footfall growth across all retail locations.

3. Influencer & Brand Marketing

• Execute a multi-tier influencer strategy across macro, micro, and regional creators.

4. B2B, Corporate & Government Relations

• Design marketing strategies to support the nationwide B2B wholesale network.
• Represent the brand across government trade bodies, industry expos, and public sector forums.
• Secure corporate gifting tie-ups and enterprise partnerships with corporate leadership and HR heads.

5. Gold Schemes & Channel Distribution

• Conceptualize and launch consumer Gold Monthly Savings Schemes and loyalty programs.
• Align marketing efforts across retail showrooms, trade expos, wholesale networks, and digital channels.

Preferred candidate profile:

• Experience: 1012 years of progressive marketing experience in consumer tech, retail networks, D2C brands, or jewellery enterprises.
• Performance Ads: Proven expertise managing high-budget Google Ads and Meta paid acquisition engines.
• Retail Marketing: Hands-on experience executing ATL/BTL campaigns and retail store launches.
• Institutional Relations: Demonstrated ability to build corporate tie-ups and navigate government networks.
• Financial Products: Familiarity with gold schemes, retail savings plans, or consumer financial programs is preferred.